Tata Motors, a pioneer in India’s automotive industry, continues its legacy of innovation with the launch of the #DARK series for its flagship SUVs. Embodying the ethos of New Forever, the company introduces the iconic #DARK avatar for both its internal combustion engine (ICE) and electric vehicle (EV) offerings, including the Nexon, Harrier, and Safari. The #DARK range, renowned for its opulence and luxury, has been a trendsetter since its inception.
Pricing Details
Here’s a glimpse of the starting prices for the #DARK range:
- New Nexon #DARK: ₹11.45 Lakh (Ex Showroom, Delhi)
- New Nexon.ev #DARK: ₹19.49 Lakh (Ex Showroom, All India)
- New Harrier #DARK: ₹19.99 Lakh (Ex Showroom, Delhi)
- New Safari #DARK: ₹20.69 Lakh (Ex Showroom, Delhi)
Statement from Tata Motors
Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., expresses excitement about the launch, highlighting how the #DARK edition resonates with the evolving tastes and preferences of the new generation. The new #DARK family, comprising the Nexon.ev, Nexon, Harrier, and Safari, promises a captivating exterior design, feature-rich interior, and unparalleled capabilities.
Evolution of #DARK
Introduced with the Harrier in 2019 and extended across the portfolio in 2021, Tata Motors has set a new benchmark in the industry with the #DARK series. Elevating the style and premium appeal of its passenger and electric vehicles, the #DARK range features signature mascots and dark exterior treatments, making it a unique proposition for customers.
The New #DARK Range
Nexon.ev #DARK
India’s leading EV, the Nexon.ev, in its bold #DARK avatar, boasts groundbreaking features that redefine the automotive experience. With a striking appearance and sophisticated interiors, complemented by advanced safety and technology features, the Nexon.ev #DARK stands as a true game-changer in the automotive landscape.
Nexon #DARK
The Nexon #DARK showcases a bold and aggressive SUV style, featuring exclusive #DARK mascots and dark exterior treatments. With luxurious all-black interiors and advanced technology integration, it sets a new standard for SUVs in its segment.
Harrier and Safari #DARK
The Harrier #DARK and Safari #DARK, representing dynamic and luxurious offerings respectively, are further elevated with premium features and exclusive #DARK styling elements. With top-of-the-line safety and audio features, along with luxurious interiors, they redefine luxury and sophistication in their respective segments.
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