Hardik Pandya Becomes Brand Ambassador for Hyundai Exter

Hyundai is gearing up to launch its highly anticipated subcompact SUV, the Exter, in the Indian market. The company has released several images of the SUV, showcasing its front and rear design. The official launch date for the Exter is set for July 10th. Alongside the release of a new TV commercial (TVC) for the Exter, Hyundai has also announced that they have started accepting bookings for the vehicle.

The TVC features popular cricketer Hardik Pandya, indicating that he is the brand ambassador for Hyundai’s new product. Positioned below the Venue, the Exter will compete with the Tata Punch and other vehicles in the segment.

The TVC, shared on Hyundai India’s official YouTube channel, focuses on the front end of the Exter. It highlights key features such as H-shaped daytime running LEDs, rectangular LED projectors, a wide grille, and a faux silver skid plate at the front. The side profile showcases the SUV’s upright and tall stance, squared wheel arches, and body cladding. The Exter badge is also visible above the front grille, which is a new addition to Hyundai’s design language.

The rear of the Exter features H-shaped LED inserts in the tail lamps, a black band connecting the lamps, and the Hyundai logo placed on a black textured band. The rear bumper includes a bulky-looking faux silver skid plate within the black body cladding, with reflectors placed on the upper corners. Additional rear design elements include an LED brake light, roof spoiler, textured finish on the C-pillar, shark fin antenna, and roof rails.

While the video doesn’t provide a glimpse of the interior, it is expected that the Hyundai Exter will offer a range of features typically found in Hyundai vehicles. These features may include a sunroof, wireless charger, automatic climate control, and a modern touchscreen infotainment system.

Notably, the Exter will be the first car in its segment to come equipped with a factory-fitted dashcam featuring dual cameras and a 2.31-inch screen. In terms of safety, all variants of the Exter will come with six airbags, ESC, ABS with EBD, reverse parking sensors and camera, and hill start assist.

Powering the Hyundai Exter will be a 1.2-liter four-cylinder naturally-aspirated petrol engine, which is also found in other Hyundai models like the Grand i10 Nios, Aura, and naturally aspirated variants of the Venue. This engine will be available with both a 5-speed manual and a 5-speed AMT gearbox, delivering 83 bhp of power and 114 Nm of maximum torque.

In the Indian market, the Hyundai Exter will face competition from vehicles such as the Tata Punch and Citroen C3. While the Punch is currently available with a petrol engine, Tata is planning to introduce a CNG variant as well.

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