Reflecting on the Thrills of “Drift & Drunch” at Formula Karting, Noida

The echoes of excitement and the thrill of speed still linger in the air as we reflect on the phenomenal success of “Drift & Drunch” at Formula Karting. Held on the 2nd and 3rd of March 2024, this unique event transformed karting into a captivating journey of adrenaline, gourmet indulgence, and live entertainment, captivating the hearts of karting enthusiasts and thrill-seekers.

Priyanka Jain, the co-founder of Snow World Entertainment, Formula Karting commenting on the event said, “We are thrilled to see such a massive exhilarating response from the fans and guests. Formula Karting is one stepping stone to the path of motor racing. It gives amateur racers the chance to experience the thrill of professional karting. Drift & Drunch turned out to be a redefining Karing experience like never before.”

The concept of Drift & Drunch proved to be an irresistible draw for attendees, offering an immersive experience like no other. Picture-perfect moments were captured as guests cruised around the track, the wind in their hair, and the sun setting in the backdrop, creating a mesmerizing ambiance of sheer exhilaration. But it wasn’t just about the thrill of the races. Drunch, a tantalizing fusion of brunch and drinks, awaited participants after their adrenaline-pumping rides. From delectable gourmet treats to refreshing beverages, every palate was catered to, ensuring a delightful culinary experience for all.

Adding to the festivities, live entertainment kept the energy levels soaring throughout the event. Cheerleaders ignited the spirit of competition, while the beats of the DJ set the stage for an unforgettable party atmosphere, infusing every moment with infectious enthusiasm and excitement. This grand indulgence was successful in providing an adventuresome escape from the monotony of everyday life.

About the Brand

Formula Karting is India’s fastest go-karting facility designed to experience the adrenaline of racing whilst meeting the strictest safety requirements. With the goal of developing an inclusive motorsport community, our circuits are paired with paddock hospitality experiences unprecedented in the Indian karting ecosystem.

Formula Karting, the brainchild of Snow World Entertainment, stands as India’s premier go-karting facility, with locations in Noida and Pune. As part of SWE’s diverse portfolio, which encompasses luxury, gaming, entertainment, dining, and nightlife, Formula Karting redefines the Indian motorsports experience. Our tracks, designed with global circuit finesse, feature state-of-the-art SodiKarts powered by Honda engines, offering an immersive and thrilling adventure for fans, enthusiasts, and adults alike. Website:

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