Ford India is reigniting excitement in the automotive market with the anticipated return of the Endeavour in 2025. Sparked by recent developments, including a patent filing in India for the Endeavour and reconsideration of the sale of its Chennai plant, Ford seems to be making a strategic comeback following its 2021 market exit.
The Endeavour’s Anticipated Arrival: Sooner Than Expected?
Originally scheduled for local assembly in Ford’s Chennai factory by 2025, there’s buzzing speculation about an earlier introduction. Ford is contemplating directly importing the current Endeavour model, leveraging the allowance for importing up to 2,500 fully-built units annually without homologation. This move could position the Endeavour competitively against its rival, the Toyota Fortuner, especially with the latter’s soaring prices.
Ford’s Continued Commitment in India
Despite selling one of its plants to Tata Motors and nearly offloading the Chennai facility, Ford’s decision to retain the latter indicates a strong commitment to the Indian market. The Chennai plant’s existing infrastructure, previously used for assembling the older Endeavour model, simplifies the transition to producing the new generation.
New Ford Endeavour: Design and Features
The new Endeavour, sharing its foundation with the Ranger pickup, boasts a robust ladder-frame architecture. Its design features a boxier front, a prominent grille with extended horizontal bars, and new Matrix LED headlights. The SUV’s squared-off design is complemented by inverted L-shaped LED tail-lights, connected by a black panel, enhancing its bold aesthetics.
Interior and Technology
Inside, the Endeavour offers a fresh experience with a modern dashboard, dominated by a large, portrait-oriented touchscreen and a digital instrument cluster. Ford’s latest SYNC infotainment software enhances connectivity and entertainment.
Ford prioritizes safety with features like nine airbags, hands-free parking, adaptive cruise control with lane keep assist, and Pre-Collision Assist with Intersection Assist, ensuring a secure driving experience.
Under the hood, the new Endeavour offers multiple engine choices, including 2.0-litre turbo-diesel variants and a potent 3.0-litre V6 turbo-diesel, similar to the new Ranger. Transmission options range from a 6-speed manual to a 10-speed automatic, with some models available in a 2WD setup.
Ford India’s Strategic Return
With these developments, Ford India is not just reintroducing a popular model but is making a strategic re-entry into the Indian automotive market, ready to reclaim its position and cater to the evolving demands of Indian consumers.