TVS Motor Company launches TVS Raider Super Squad Edition inspired by the iconic Marvel Super Heroes

TVS Motor Company, a globally acclaimed manufacturer of two-wheeled and three-wheeled marvels, has unveiled the impressive TVS Raider Super Squad Edition (SSE). This new collection of motorcycles draws inspiration from the iconic Marvel Super Heroes – the esteemed Black Panther and the venerable Iron Man.

The TVS Raider, a beacon of digital innovation since its inception, has garnered enthusiastic praise from the discerning custodians of Generation Z. Positioned as a sporty motorcycle, it aims to embody the resolute virtues symbolic of Black Panther and Iron Man, infusing it with an unparalleled allure.

Commenting on this significant launch, Aniruddha Haldar – a respected leader in the role of Senior Vice President encompassing Marketing, Commuters, Corporate Brand, and Dealer Transformation – states, “Witness the arrival of the TVS Raider Super Squad Edition, a masterpiece of collaboration where Marvel’s iconic figures grace us. The TVS Raider, since its introduction in 2021, has received effusive acclaim, particularly resonating with Generation Z. This offering will undoubtedly ignite the passion for the illustrious TVS Raider.”

The newly introduced TVS Raider Super Squad Edition is priced at INR 98,919/- (Ex-showroom, Delhi). The grandeur of TVS Raider SSE can be explored at various TVS Motor touchpoints.

A Glimpse into the Cosmos of TVS Motor Company

On a global scale, TVS Motor Company stands as a distinguished purveyor of two-wheeled and three-wheeled excellence, advancing the realm of Sustainable Mobility. With manufacturing hubs in Hosur, Mysuru, and Nalagarh in India, as well as Karawang in Indonesia, the company embarks on a journey rooted in a century-old legacy of Trust, Value, Customer Passion, and Unwavering Precision.

Our noble craft is illuminated by our zeal to deliver international-grade products, refined through innovation and sustainability. We proudly hold the esteemed Deming Prize in the two-wheeler sector. Our offerings stand as champions within their respective categories, as attested by the J.D. Power IQS and APEAL surveys. We retain our premier position in the J.D. Power Customer Service Satisfaction Survey for four consecutive years.

Beyond borders, our subsidiary – Norton Motorcycles – based in the United Kingdom, embodies evocative motoring, reflecting raw emotion on the canvas of two-wheeled magnificence. Our foray into personal e-mobility is realized through Swiss E-Mobility Group (SEMG) and EGO Movement, reigning prominently in Switzerland’s e-bike market. TVS Motor Company is dedicated to delivering an unparalleled customer experience, spanning across 80 countries. For a deeper immersion into this narrative, I invite you to explore”

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