Maruti, Hyundai, and Honda are the three car brands that Spinny buyers want to buy the most.
Spinny witnessed 55% first-time car buyers Women car buyers claim 26% share in the overall business
Spinny Insights Q1 2022
Age group that bought the most cars 31 years
Women car-buyers 26%
Stats from a personal car loving quarter
First time car-buyers 55%
Home deliveries 80%
Online Purchases 41%
Top three preferred car brands Maruti Suzuki, Hyundai and Honda
Top three preferred car models Hyundai Grand i10,Maruti Suzuki Swift & Hyundai Elite i20
Top three preferred colors White, Grey and Silver
April 26, 2022, National: Spinny released its Q1 trend report for 2022, which showed how much the used-car market is growing. The report gives a lot of interesting information about buying used cars in India. Spinny grew a lot in the first quarter of 2022 because there was a huge demand for contactless buying in the used car business. The goal of the brand is to make the used-car market a credible, efficient, and reliable place for car owners.
The report found that more than 55% of people who buy cars are doing so for the first time. They are between 25 and 40 years old, with an average age of 31. The company’s insights say that this growth is due to a number of factors and trends. Some of these trends are the rapid shift toward buying and selling cars online, the growing demand in big cities, the changing roles of men and women, the growing number of people who want to own their own cars, and the growing number of people who want to finance their used cars.
Several of these trends helped Spinny grow its business. When it comes to preferred brands, Maruti, Hyundai, and Honda cars are delivered to people’s homes more often than other cars. Hatchbacks are the most wanted model type by Spinny buyers, followed by sedans and then SUVs.
Referring to Spinny’s Q1 insights, Niraj Singh – Cars are no longer unusual, and more and more people in urban India see them as necessities. With our #WithExtraCare campaign, Spinny stayed focused on its home deliveries and home test drives during and after the pandemic. Digital purchases have gone up a lot in the market. With our focus on the pillars of Spinny Assured®, which include quality, standardisation, and putting the customer first as much as possible, people have learned to trust a pre-owned car company and have helped us build relationships with car buyers that will last a lifetime. Our goal is to give every family in the country a good car, and our numbers show how far we’ve come in that direction.
Spinny has also benefited from the demographics of India’s economy, since 26% of its buyers are women and more than 80% of them choose home deliveries. The report also says that more than 41% of Spinny buyers choose to buy online. Lastly, white, grey, and silver, in that exact order, are the most popular colours among Spinny buyers.
“Khushiyon Ki Long Drive” is the brand promise of Spinny’s first national marketing campaign, which was just released recently. The heartwarming ads with Sachin Tendulkar and PV Sindhu show how the brand wants to make buying and owning a car a simple and enjoyable experience.
Spinny: Started in 2015, Spinny is a platform for selling used cars that aims to make buying and selling cars in India more open and easy. Spinny works in all parts of the value chain for used cars, integrating better technology and processes to give customers a better experience. As proof that Spinny is committed to honesty and quality, every car on the Spinny platform comes with a 200-point inspection checklist, a 5-day money-back guarantee with no questions asked, and a 1-year after-sales warranty.
Spinny has 36 car hubs and works in 22 cities, including Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Jaipur, Chandigarh, and Indore. Sachin Tendulkar, a famous Indian cricket player, joined Spinny as a strategic investor and lead brand ambassador in December 2021. PV Sindhu, a sports star who believes in and uses Spinny, is also part of a series of marketing campaigns that aim to make a billion car dreams come true.
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