TVS-owned Norton Motorcycles is preparing for a major comeback at EICMA 2025, where it will unveil four all-new models that mark the next chapter in the iconic British brand’s rebirth. Ahead of the global debut on November 4, Norton has released fresh details offering a glimpse into its ambitious plans to reclaim its legendary status.
Four New Norton Bikes To Debut At EICMA 2025
According to the company, production of these new-age machines has already commenced at Norton’s state-of-the-art Solihull facility in the UK. The lineup will include a V4-powered superbike, a mid-capacity adventure bike, and two other models—one of which is expected to be a neo-retro roadster.
Norton V4 Superbike: Performance Benchmark In The Making
At the top of Norton’s 2025 range will be a V4 superbike, available in two distinct variants. While specific details about their differences remain under wraps, Norton has confirmed an ambitious power-to-weight ratio target of under 1 kg per horsepower for the B-Series V4 models—a figure that positions the bike firmly in superbike territory.
Design sketches released by the brand suggest a striking evolution of Norton’s signature aesthetics, with an emphasis on aerodynamic styling and cutting-edge engineering.
New Norton Adventure Bike To Challenge The Mid-Capacity Segment
Norton has also confirmed that one of the new models will be a middleweight adventure motorcycle, engineered to “redefine the mid-capacity adventure class.” The company says the bike will combine daily usability with premium design and unmistakable Norton character, indicating a blend of British craftsmanship and global appeal.
This new ADV will go head-to-head with established names in the segment, targeting riders who seek both everyday practicality and long-distance touring capabilities.
Neo-Retro Motorcycle Likely On The Cards
While the fourth motorcycle remains undisclosed, industry insiders speculate that it could be a modern classic or neo-retro model—paying homage to Norton’s rich heritage. Supporting this theory, TVS has trademarked names like “Electra” and “Combat” in India, hinting at a retro-inspired machine positioned to rival popular offerings from Royal Enfield and Triumph in both domestic and international markets.
Global Ambitions: Expansion Beyond the UK
Norton’s 2025 strategy also includes expanding its footprint across Europe, the US, and Asia, signalling its intent to compete globally with a versatile and premium motorcycle range.
With a clear focus on performance, design, and heritage, the upcoming Norton lineup represents TVS’s determination to restore the brand’s former glory while ensuring it thrives in the modern era of motorcycling.
Launch Timeline
All four motorcycles will make their official global debut on November 4, 2025, at EICMA in Milan. More specifications, design details, and pricing information will be revealed during the event.
Stay tuned for the full reveal as Norton Motorcycles begins a new chapter in its storied legacy under TVS’s stewardship.
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