Tata Motors has made a significant impact in the Indian automotive market with the launch of its next-generation Nexon SUV. Packed with premium design and cutting-edge tech features, the new Nexon is set to redefine the compact SUV segment. Starting at an attractive price point of INR 8.09 Lakhs, this SUV is designed to cater to a wide range of customers, offering both petrol and diesel powertrains, advanced technology, and top-notch safety features.
Key Highlights of the New Nexon
1. Digital-Inspired Design
The new Nexon boasts a sophisticated and modern design language that commands attention on the road. With Bi-LED Headlamps, Sequential LED DRLs, and captivating taillamps, it’s a head-turner day or night. The interiors have also been completely reimagined with a luxurious 3-Tone Dashboard and Leatherette Mid Pad.
2. Exceptional Performance
The Nexon delivers outstanding performance across various terrains, whether it’s urban roads, rural landscapes, or off-road adventures. It offers a choice of engines, including the advanced 1.2L Turbocharged Revotron Petrol Engine and the efficient 1.5L Turbocharged Revotorq Diesel Engine, available with different transmission options.
3. Advanced Safety
Safety is a top priority for the new Nexon. It complies with stringent safety standards, including GNCAP 2022 protocols. Standard safety features include 6 airbags, Electronic Stability Control, 3-point rear seatbelts with occupant detection, ISOFIX Child seats, and more. Additionally, it comes with a high-definition 360-degree surround-view system and other safety enhancements.
4. Futuristic Technology
The new Nexon is loaded with the latest tech features, including voice-assisted electric sunroof, a sleek 10.25” infotainment system by Harman with wireless Android Auto and Apple CarPlay, a 10.25” digital instrument cluster, and Connected Vehicle technology with iRA 2.0. These features are designed to enhance the driving experience for Indian commuters.
5.Four Distinct Personas
Tata Motors has taken a unique approach by offering the Nexon in four distinct personas – Fearless, Creative, Pure, and Smart. This strategy reflects Tata Motors’ commitment to understanding and catering to customer preferences.
Since its introduction in 2017, the Nexon has become a game-changer in the Indian SUV segment. It holds a special place in the hearts of SUV enthusiasts and has significantly influenced the industry’s standards, from design to safety and convenience. With every 5th car sold being a Nexon, it’s clear that this SUV has captured the imagination of Indian consumers.
In summary, the new Nexon from Tata Motors is a compelling offering that combines style, performance, safety, and advanced technology. With its competitive pricing and diverse personas, it aims to continue its legacy as India’s bestselling SUV while providing an unmatched driving experience.