Maruti Suzuki’s Dzire, India’s highest-selling sedan, has achieved a remarkable milestone by garnering 25 lakh customers. Notably, no other sedan in the industry has crossed the one million sales mark, making the Dzire’s achievement even more remarkable. This milestone further solidifies the Dzire’s position as the segment leader, boasting an impressive market share of 50%.
Commenting on this significant achievement, Mr. Shashank Srivastava, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, stated, “Maruti Suzuki remains dedicated to delivering benchmark products that adhere to global quality standards, featuring cutting-edge technology, innovative attributes, and contemporary designs. The Dzire exemplifies our commitment, as customers consistently choose it as their preferred sedan. We express our gratitude to our customers for their enduring trust in the Dzire, which has now won the hearts of 25 lakh individuals.”
The Dzire has become synonymous with sophistication, captivating buyers with its sleek exterior design, highlighted by a bold front facia and meticulously designed two-tone alloy wheels. Its premium and spacious interiors provide modern comfort and convenience, making it a top choice for discerning customers. The vehicle boasts a plethora of features, including automatic LED projector headlamps, cruise control, auto-folding rearview mirrors, SmartPlay Studio infotainment system, and the Automated Gearshift System (AGS), catering to dynamic and tech-savvy customers.
With this latest milestone, the Dzire reaffirms its position as the preferred sedan for customers. Over the course of 15 years and three generations, strong customer preference has consistently made the Dzire the vehicle of choice for evolving customers.