Mahindra has delivered over 6,300 units of its new electric SUVs — the BE 6 and XUV 9e — since customer deliveries began in March 2025. So far, over 75% of bookings have been for the fully loaded Pack Three variant, which is currently the only trim equipped with the larger 79kWh battery pack. However, Mahindra is now planning to extend this larger battery option to lower trims, aiming to broaden appeal and drive greater sales volumes.
High Demand for Extended Range
While Mahindra initially intended to reserve the 79kWh battery for higher trims, market feedback suggests otherwise. Buyers are prioritising driving range over features, indicating a strong demand for long-range options even in more affordable variants. In response, Mahindra is considering introducing new versions of the BE 6 and XUV 9e that pair the larger battery with fewer features to keep pricing accessible.
“There’s a significant customer base that values range above everything else,” said Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector) at Mahindra. “Our initial assumption was that the 79kWh pack would only be attractive in the top trims, but that has clearly changed.”
Reshaping the Variant Strategy
Mahindra is following a staggered delivery schedule. While deliveries for Pack Three began in March, Pack Three Select will roll out in June, Pack Two in July, and the entry-level Pack 1 and Pack 1 Above are expected in August.
Despite a healthy number of inquiries for the lower-spec trims, actual bookings remain low. According to Jejurikar, one major reason is that customers want to experience the cars in person before committing. Display and test-drive vehicles for the lower trims will soon be available, which the company believes will help convert interest into sales.
“We expect the booking mix to shift once customers can see and test drive the Pack One and Pack Two variants,” he noted.
Driving Volumes Through Smart Packaging
To scale up volumes, Mahindra aims to achieve a better sales mix. The goal is to have at least 25–30% of total sales coming from Pack One and Pack Two variants. Offering the 79kWh battery across more trims could be key to achieving this.
“We’ll likely hit a saturation point if we stick with the current pricing and variant structure,” Jejurikar added. “Expanding the availability of the long-range battery to lower packs is critical for sustained growth.”
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