Audi India has expanded its performance SUV lineup with the launch of the Audi SQ8, priced at Rs 1.78 crore (ex-showroom). Positioned between the standard Q8 and the range-topping RS Q8, the SQ8 combines strong performance with everyday usability.
Bookings for the new SQ8 are now open across the country.
Audi SQ8 Price in India and Positioning
The SQ8 sits neatly between the regular Q8 and the RS Q8 in Audi’s India portfolio.
Audi Q8 range prices (ex-showroom, India):
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Q8 – Rs 1.13 crore
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SQ8 (new) – Rs 1.78 crore
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RS Q8 Performance – Rs 2.34 crore
This places the SQ8 around Rs 65–68 lakh above the standard Q8, while being roughly Rs 56 lakh more affordable than the RS Q8.
Engine, Performance and Driving Dynamics
Powering the Audi SQ8 is a 4.0-litre twin-turbocharged V8 petrol engine, derived from the RS Q8 but tuned for a more balanced performance.
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Power: 507hp
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Torque: 770Nm
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Transmission: 8-speed automatic
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Drivetrain: Quattro all-wheel drive
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0–100kmph: 4.1 seconds
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Top speed: 250kmph (electronically limited)
Despite being detuned compared to the RS Q8, the SQ8 remains extremely quick while offering better day-to-day drivability.
To enhance driving dynamics, Audi has equipped the SQ8 with adaptive air suspension, rear-axle steering, a sport differential on the rear axle and active roll stabilisation.
Exterior Design Highlights
The SQ8 retains the coupe-SUV silhouette of the Q8 but gets sportier styling elements.
Key highlights include:
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Matrix LED headlights with washers
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21-inch alloy wheels as standard (optional 23-inch)
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Silver-finished ORVMs and grille accents
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Functional air intakes on the front bumper
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Connected OLED taillights
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Roof-mounted spoiler
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Rear diffuser with quad exhaust outlets
Dimensions:
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Length: 5,004mm
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Width: 1,995mm
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Height: 1,708mm
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Wheelbase: 2,998mm
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Boot space: 604 litres
The SQ8 is offered in eight colour options, including Ascari Blue, Daytona Grey, Glacier White, Sakhir Gold and Mythos Black.
Interior and Features
Inside, the SQ8 gets a similar layout to the standard Q8, but with sporty touches and ‘S’ badging.
Key features include:
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12.3-inch digital driver display
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10.1-inch touchscreen infotainment system
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8.6-inch secondary touchscreen for climate control
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3-spoke steering wheel with S badge
Other features:
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17-speaker Bang & Olufsen sound system
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Panoramic sunroof
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Wireless phone charging
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Soft-close doors
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Powered tailgate
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Electrically adjustable front seats with memory function
Safety and ADAS
On the safety front, the SQ8 comes equipped with:
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Multiple airbags
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360-degree camera with blind spot monitoring
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Tyre Pressure Monitoring System (TPMS)
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Disc brakes on all wheels
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Level-2 ADAS suite
Rivals
The Audi SQ8 competes with performance luxury SUVs such as the Mercedes-AMG GLE Coupe and the Porsche Cayenne GTS.
Conclusion
The Audi SQ8 offers a strong middle ground in the Q8 lineup, delivering impressive V8 performance along with everyday comfort and practicality. It is aimed at buyers who want serious performance without stepping up to the more extreme RS Q8.
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