Ather has officially started delivering its Rizta family scooter, just a few weeks after commencing production.
Key Highlights:
- Entry Point: Rizta serves as the entry-level model in Ather’s lineup.
- Widespread Appeal: Ather is counting on the Rizta to attract a broader audience.
- Shared Components: The Rizta uses the same battery, main frame, motor, displays, and switchgear as the 450 models.
Delivery Details:
Currently, the Ather Rizta is being delivered in Ahmedabad, Pune, Delhi, Lucknow, Agra, Jaipur, Nagpur, and across Andhra Pradesh. Deliveries in other locations through Ather’s dealer network will follow soon.
Strategic Importance:
The Rizta is a crucial product for Ather, especially after losing its long-held third position in the market due to a decline in monthly EV sales. With the Rizta, Ather aims to regain its market share from competitors like the Bajaj Chetak. Notably, Bajaj has recently expanded its Chetak lineup with a sub-Rs 1 lakh variant.
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