Force Motors has pulled the wraps off the Urbania Deluxe, and it’s clear the company isn’t chasing the budget shuttle crowd anymore. Priced from ₹28.7 lakh (ex-showroom), this isn’t just a facelift — it’s a repositioning. The new flagship van packs a more powerful Mercedes-derived diesel engine, a genuinely upmarket cabin, and a warranty package that would make many passenger car buyers jealous. If you run a corporate shuttle fleet, a hotel transport desk, or a premium tour operation, the Urbania Deluxe just became the van to beat.
Key Highlights
- Price: Starts at ₹28.7 lakh, ex-showroom
- Engine: 2.6-litre, 4-cylinder Mercedes-derived turbo diesel, now tuned to 134 hp (100 kW) and 350 Nm
- Transmission: 5-speed manual gearbox
- Wheelbase options: 3,350 mm, 3,615 mm, and 4,400 mm
- Seating layouts: Eight configurations from 9+D to 16+D
- Interior: Leatherette seats, matching upholstery, wood-finish flooring, TFT instrument cluster
- Infotainment: 9-inch touchscreen with smartphone connectivity, 8-speaker sound system
- Safety: 3-point seat belts for all occupants, dual airbags, ESP, ABS, EBD, all-wheel disc brakes
- Ownership package: Force Care — 5-year/5 lakh km warranty, 3-year sensor warranty, 3 years RSA
What’s New: Power, Cabin, and Comfort
A More Muscular Heart
The Urbania Deluxe continues to run on Force Motors’ 2.6-litre FM2.6 diesel engine — the same unit lineage the company also builds for Mercedes-Benz and BMW vehicles assembled in India. What’s changed is the output. Power now sits at 134 hp at 2,950 rpm, up from the 114 hp seen on the standard Urbania, with torque rated at 350 Nm delivered across a 1,400–2,200 rpm band. It’s still paired with a 5-speed manual gearbox, but the added grunt should translate into noticeably better pickup when the van is loaded with passengers and luggage — a real-world concern for shuttle and hotel transport operators running full occupancy on a daily basis.
Cabin That Feels More Coach Than Commuter Van
Step inside and the change is even more obvious. Force has swapped in leatherette seats with matching upholstery and added wood-finish flooring, giving the Deluxe a cabin ambience that leans closer to a premium coach than a typical passenger van. A new TFT instrument cluster replaces the older analogue setup, while a 9-inch touchscreen handles infotainment duties with smartphone connectivity, an HD reverse camera, and hands-free calling. An 8-speaker sound system and illuminated USB Type-A and Type-C ports across every row round out the tech upgrade.
Practical touches matter too. The power-operated sliding footstep makes ingress and egress noticeably easier — a small detail that adds up over hundreds of daily boardings on a shuttle route. Outside, new 16-inch alloy wheels give the Deluxe a sharper stance.
Safety Built for Passenger Peace of Mind
This is where the Deluxe genuinely stands apart from typical shared-mobility vans. Every seat now gets 3-point seat belts similar to those found in passenger cars, replacing the simpler restraint systems common in this segment. That’s backed by driver and co-driver airbags, all-wheel disc brakes, Electronic Stability Program (ESP), ABS with EBD, and Engine Drag Torque Control (ETDC).
Variants, Wheelbases, and Seating: What’s on Offer
| Wheelbase | Seating Configurations | Best Suited For |
|---|---|---|
| 3,350 mm | 9+D | Compact corporate shuttles, short city routes |
| 3,615 mm | 10+D, 12+D | Mid-size fleets, hotel and airport transfers |
| 4,400 mm | 13+D, 16+D | High-capacity routes, group tours, long-haul shuttle service |
This spread gives fleet operators real flexibility to match the van to route length and expected passenger volume, rather than settling for a one-size-fits-all layout.
Pros and Cons
Pros
- Noticeably more powerful engine than the outgoing Urbania
- Passenger car-like safety kit across all seats
- Premium cabin materials that justify the “Deluxe” badge
- Strong warranty and service backup through Force Care
- Wide choice of wheelbases and seating layouts
Cons
- Still limited to a 5-speed manual gearbox; no automatic option
- Premium positioning pushes it well above budget shared-mobility vans
- Primarily aimed at fleet and institutional buyers, not individual consumers
Who Should Consider the Urbania Deluxe?
This van isn’t built for personal ownership. It’s targeted squarely at corporate shuttle operators, hotel and hospitality transport desks, tour and travel companies, and institutional fleets that need to offer passengers a genuinely comfortable, safe ride rather than a bare-bones commute. For operators competing on service quality — not just price — the upgraded safety kit and cabin experience could be a meaningful differentiator when pitching contracts to corporates and hotel chains.
Frequently Asked Questions (FAQs)
Q1. What is the price of the Force Urbania Deluxe? The Force Urbania Deluxe is priced from ₹28.7 lakh, ex-showroom, and prices vary by wheelbase and seating configuration chosen.
Q2. What engine does the Urbania Deluxe use? It uses a 2.6-litre, 4-cylinder Mercedes-derived turbo diesel engine producing 134 hp at 2,950 rpm and 350 Nm of torque, paired with a 5-speed manual gearbox.
Q3. How many seating configurations are available? The Urbania Deluxe is offered in eight seating layouts across three wheelbases, ranging from 9+D to 16+D configurations.
Q4. Does the Urbania Deluxe get an automatic transmission? No, the Urbania Deluxe continues with a 5-speed manual gearbox only; there is no automatic option at launch.
Q5. What warranty does Force Motors offer on the Urbania Deluxe? It comes with the Force Care package, which includes a 5-year or 5 lakh km warranty, a separate 3-year warranty on sensors, and 3 years of Roadside Assistance.
Q6. Is the Urbania Deluxe meant for personal buyers? Not really. It’s positioned for fleet operators, corporate shuttles, hotels, and tour and travel businesses rather than individual car buyers.
Final Verdict
The Urbania Deluxe shows Force Motors betting that shared mobility in India is ready to go upmarket. With a stronger engine, a genuinely premium cabin, passenger car-grade safety, and a warranty program built for peace of mind, it gives fleet operators a real reason to upgrade from the outgoing Urbania — even at a starting price of ₹28.7 lakh. For businesses selling a premium transport experience, this van looks like it’s worth the extra spend.
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