Mahindra Launches the XUV 3XO: The New Disruptor in Compact SUVs

Prices Start at ₹ 7.49 Lakh

Disrupting the Category:

The XUV 3XO introduces 6+1 key pillars:

1. Turn on Design:

  • Bold Silhouette: The vehicle commands attention with its athletic silhouette.
  • Premium Interiors: Ivory color interiors with soft-touch leatherette dashboard and door trims elevate the sense of sophistication.

2. SUV Command Seating:

  • Optimal Visibility: Best-in-class forward visibility matching the XUV 700.
  • Command Seating Position: Eye level at 1398 mm above the ground.
  • Rugged Features: R17 Alloy Wheels, water wading depth of 350 mm.

3. Safe Cocoon:

  • Comprehensive Safety: 35 standard safety features including 6 airbags, ESC with Hill Hold Control (HHC), and All 4 Disc Brakes.
  • High Safety Standards: Engineered to meet the highest B-NCAP safety rating.

4. Drive of Your Life:

  • Powerful Engines: Turbocharged engines with best-in-class torque.
  • Thrilling Performance: Acceleration of 0 to 60 km/h in 4.5 s and best-in-class mileage.

5. Ride of Your Life:

  • Advanced Suspension: First-in-segment MTV-CL technology.
  • Quiet Ride: Gasoline variant matches XUV 700 in quietness.

6. Space Where it Counts:

  • Spacious Interiors: Best-in-class wheelbase, occupant space, and legroom.
  • Functional Cargo Area: Standard 60:40 split seats to maximize storage capacity.

Sci-Fi Technology:

  • Innovative Features: SkyroofTM, Dual Zone Climate Control, 65 W USB-C charging, Electronic Parking brake with Auto Hold, and Level 2 ADAS.
  • Entertainment: Twin HD Screens, Harman Kardon Premium Audio with amplifier & Sub-woofer, 360-degree surround view system.

Mumbai, April 29, 2024:

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, today launched the XUV 3XO, with prices starting from ₹7.49 Lakh. Setting new benchmarks in the compact SUV segment, the XUV 3XO combines standout design, premium interiors, comfortable ride, cutting-edge technology, thrilling performance, and unmatched safety. The XUV 3XO represents Mahindra’s commitment to innovation and excellence, culminating in an SUV that truly represents #EverythingYouWantAndMore.

The XUV 3XO was conceptualized at the Mahindra India Design Studio (MIDS) in Mumbai and engineered and developed at the Mahindra Research Valley (MRV) near Chennai. Built at Mahindra’s state-of-the-art facility in Nashik using advanced manufacturing processes, it offers customers a high-quality SUV that is robust and engineered to last.

Mr. Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd.:

“With the launch of the XUV 3XO, starting at an attractive price of ₹ 7.49 Lakh, Mahindra is redefining what an SUV can be. Engineered to deliver ‘Everything you want & more,’ the XUV 3XO is designed to cater to a broad spectrum of customers. From those upgrading from a hatchback to their first SUV to luxury seekers looking for high-end features at a competitive price, the XUV 3XO offers a unique blend of innovation, safety, comfort, and performance.”

R Velusamy, President, Automotive Technology and Product Development, Mahindra & Mahindra Ltd.:

“The XUV 3XO exemplifies Mahindra’s dedication to blending top-tier safety, cutting-edge technology and thrilling performance with standout design. Built on a durable, well-tested platform, it is engineered to meet the highest global safety standards, including the B-NCAP. With superior drivetrain options, robust Level 2 ADAS features, a comprehensive suite of safety equipment, and advanced technological enhancements, the XUV 3XO is crafted to deliver a driving experience that’s exhilarating, secure, and ahead of its class.”

Bookings and Availability:

The XUV 3XO’s bookings will open online and simultaneously at Mahindra dealerships from May 15, 2024. Deliveries will commence starting from May 26, 2024, ensuring that customers can enjoy their new Mahindra SUV as soon as possible.

More about the XUV 3XO:

  • Standout Design: Bold silhouette, premium interiors, and rugged features.
  • SUV Command Seating: Optimal visibility, commanding seating position, and rugged features.
  • Safe Cocoon: Comprehensive safety features and high safety standards.
  • Drive of Your Life: Powerful engines, thrilling performance, and superior efficiency.
  • Ride of Your Life: Advanced suspension, quiet ride, and smart steering modes.
  • Space Where it Counts: Spacious interiors and functional cargo area.
  • Sci-Fi Technology: Innovative features and entertainment options.
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