TVS Motor Company has officially announced its aggressive plans to revive the iconic British motorcycle brand Norton with four new models launching by Q3 FY2025-26. The first to roll out will be a 1200cc V4 flagship superbike, marking a bold new chapter for Norton under TVS ownership.
The new motorcycles will be introduced across India, the UK, and key European markets, positioning Norton as a serious contender in the global premium motorcycle segment.
Norton’s Comeback Strategy: Key Highlights
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Launch window: Q3 FY2025-26 (Oct–Dec 2025)
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First model: 1200cc V4 superbike based on the existing Norton V4 platform
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Total models by 2027: 6 bikes, spanning 300cc to 1200cc
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Target markets: India, UK, Europe (leveraging FTA benefits)
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Manufacturing: Initially UK-based, with future assembly in India at TVS’s Hosur facility
What to Expect from the Flagship 1200cc Superbike
The first of the new Nortons will be a high-performance superbike expected to rival the best in the industry. Based on the Norton V4 SV or V4 CR, the bike will pack impressive specifications and premium components.
Expected Features & Specs:
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1200cc V4 liquid-cooled engine
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Approx. 183 bhp @ 12,000 rpm, 125 Nm @ 9,000 rpm
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Ohlins suspension, Brembo brakes, single-sided swingarm
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Aluminium tube frame with billet components
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Launch price in Europe: ~€42,000 (Indian pricing TBA)
While pricing in India will depend on local assembly and import duties, the initial flagship is expected to remain a halo product, showcasing Norton’s engineering and craftsmanship.
Other Norton Bikes in the Pipeline
TVS plans to launch three additional Norton motorcycles shortly after the 1200cc model. These will span different engine categories to cater to a wider customer base.
Upcoming Norton Models May Include:
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Mid-capacity bikes (350–500cc): Designed for urban and sport touring use
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Classic-styled modern retros: Possibly branded under names like “Electra” or “Commando”
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Middleweight twins: Targeting riders in the 600–700cc segment
These bikes will blend British design heritage with TVS’s engineering expertise and manufacturing scalability.
Why This Matters
The Norton brand is being reimagined under TVS as a premium performance marque with global aspirations. This strategic revival is significant for multiple reasons:
For TVS Motor Company:
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Positions TVS in the premium motorcycle market globally
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Strengthens global presence across UK, Europe, and emerging markets
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Leverages TVS’s R&D, supply chain, and manufacturing infrastructure
For Enthusiasts and Riders:
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Access to high-performance, handcrafted motorcycles in India
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More affordable Norton models in the pipeline post-2026
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British styling combined with modern engineering and tech
Key Launch Timeline
| Event | Timeline |
|---|---|
| Norton product roadmap revealed | July 2025 |
| Launch of 1200cc flagship | Q3 FY2025-26 |
| Other three models debut | Late 2025 – Early 2026 |
| Expansion into new segments | Through 2027 |
TVS’s revival of Norton isn’t just about bringing a legacy brand back—it’s about reshaping it for the future. With a flagship 1200cc superbike leading the charge, followed by a range of diverse models, Norton is set to appeal to both purists and modern motorcyclists.
As these launches draw closer, expect more teasers, spec reveals, and pricing details to emerge. Norton is ready to roar again—and this time, with a global vision powered by Indian engineering excellence.
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