The Tata Tiago has reached a significant milestone, crossing cumulative sales of 6,00,000 units in India. Launched on April 6, 2016, this achievement highlights the Tiago’s enduring popularity in the highly competitive hatchback segment.
Sales Trajectory and Milestones
By October 2024, the Tiago had recorded 5,96,661 units in wholesales, leaving it just 3,339 units shy of the 6 lakh mark. Given its average monthly sales of 4,546 units between August and October 2024, the milestone was achieved within the first three weeks of November.
The Tiago has consistently been a strong contributor to Tata Motors’ passenger vehicle sales. In FY2019, it recorded its highest-ever fiscal sales of 92,369 units, accounting for 71% of Tata’s passenger car sales and 40% of its overall passenger vehicle sales. Despite the impact of the COVID-19 pandemic on the auto industry, Tiago’s demand rebounded in FY2023 and FY2024, with sales reaching 77,399 and 85,478 units, respectively.
Market Performance
In the midsize hatchback category, the Tiago ranked third in FY2024, following the Maruti Suzuki Wagon R and Swift. During April-October 2024, the Tiago retained its third position with estimated sales of 37,202 units, marginally ahead of Hyundai Grand i10 Nios. The segment as a whole, however, experienced a 17% decline in sales compared to the previous year.
A Hatchback That Redefined Tata’s Passenger Car Lineup
The Tiago’s introduction was a pivotal moment for Tata Motors, marking a shift in its passenger car strategy. Positioned as a value-packed alternative to established rivals like the Maruti Suzuki Celerio and Hyundai i10, it offered a fresh design, competitive pricing, and efficient ownership costs. Initially launched with two engine options—1.2L Revotron petrol and 1.05L Revotorq diesel (now discontinued)—the Tiago later expanded its portfolio to include CNG and electric variants.
Expanding the Lineup with Innovation
Tata Motors has consistently updated the Tiago to meet evolving market demands. In 2022, the Tiago EV was introduced, making it Tata’s third electric offering. Available in two battery options—19.2kWh (250 km range) and 24kWh (315 km range)—it caters to the growing demand for affordable electric vehicles. Further innovation came in 2024 with the launch of an industry-first CNG-AMT variant.
A Closer Look at the Tiago Today
The Tiago is currently offered in 30 variants, including petrol, CNG, and electric models. Prices start at ₹5 lakh for the base petrol variant and go up to ₹8.75 lakh for the top-spec CNG-AMT. The electric Tiago, priced between ₹7.99 lakh and ₹11.49 lakh, supports fast charging and offers advanced features through Tata’s Ziptron EV technology.
Urban and Rural Appeal
The Tiago enjoys widespread popularity across urban and rural markets, with urban areas accounting for 60% of its sales. Notably, 10% of its buyers are women, highlighting its appeal as a practical, versatile vehicle.
The Tiago’s ability to adapt to changing consumer preferences and remain competitive in a challenging segment underscores its success as a cornerstone of Tata Motors’ passenger car portfolio.
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