Tata Motors made a significant impact on the Indian automotive market with the launch of the Harrier SUV in January 2019. Since its arrival, the Harrier has enjoyed immense popularity, becoming an instant hit among customers. Now, Tata Motors proudly announces that they have successfully sold over one lakh units of the Harrier in the country, solidifying its position as a top contender in the SUV segment.
With a starting price of Rs. 15 lakh (ex-showroom), the Harrier offers customers a range of seven variants to choose from, catering to different preferences and budgets. Recently, Tata Motors introduced a 2023 update for the Harrier, enhancing its features and overall appeal.
The SUV now boasts a new 10.25-inch touchscreen infotainment unit, a digital instrument cluster, a 360-degree camera, an advanced driver-assistance system (ADAS) suite, and a six-way electrically adjustable driver seat with welcome and memory functions. These additions elevate the Harrier’s technology and comfort quotient, providing a more immersive driving experience.
Underneath its robust exterior, the Harrier SUV houses a powerful 2.0-litre Kryotec diesel engine. This engine is available with both a six-speed manual and an automatic gearbox, offering flexibility to drivers. With this configuration, the diesel engine generates an impressive output of 168bhp and a peak torque of 350Nm.
It’s worth noting that Tata Motors has updated the engine to meet the stringent BS6 Phase 2 and Real Driving Emissions (RDE) norms, showcasing the company’s commitment to environmental regulations and sustainability. This enhancement ensures that the Harrier remains compliant with the latest emission standards while delivering an optimal performance on the road.
The Harrier’s success can be attributed not only to its captivating features and powerful engine but also to its impressive build quality and design. Tata Motors has prioritized customer satisfaction and safety, evident in the Harrier’s build and features.
The SUV’s popularity is further reinforced by the fact that it has achieved an outstanding production milestone, surpassing the remarkable mark of 50 lakh units earlier this month. This accomplishment demonstrates Tata Motors’ manufacturing prowess and the trust that customers have placed in the brand.
Due to its exceptional features, performance, and reputation, the Tata Harrier currently commands a waiting period of up to three weeks. The substantial demand for the SUV indicates the strong consumer interest in its offerings and sets the stage for Tata Motors to continue its success in the competitive Indian automotive market.
In conclusion, Tata Motors’ launch of the Harrier SUV in 2019 has been a resounding success. The recent announcement of selling over one lakh units of the Harrier in India exemplifies the SUV’s popularity and the brand’s ability to deliver vehicles that meet customer expectations.
With its upgraded features, powerful engine, and commitment to environmental regulations, the Harrier remains a formidable contender in the SUV segment, capturing the hearts of Indian consumers and propelling Tata Motors towards greater achievements in the future.