Tata Curvv Launched: Prices Start at ₹10 Lakh

Tata Motors has introduced the Curvv ICE, with introductory prices ranging from ₹10 lakh to ₹17.7 lakh. Positioned as a niche offering due to its unique body style, Tata claims the Curvv’s competitive pricing, diverse powertrain options, and multiple variants will help it compete strongly in the midsize SUV segment.

Tata Curvv Pricing Highlights:

  • Automatic variants start at ₹12.5 lakh.
  • 125 hp Curvv with direct-injection turbo-petrol engine starts at ₹14 lakh.
  • Diesel-DCT variants are priced from ₹14 lakh.

Tata Curvv: Variants and Pricing

The Curvv is available in eight variants: Smart, Pure+, Pure+ S, Creative, Creative S, Creative+ S, Accomplished S, and Accomplished+ A. The entry-level petrol variants start at ₹10 lakh, while diesel versions begin at ₹11.5 lakh. The direct-injection turbo-petrol engine is available from the Creative S variant onwards, priced from ₹14 lakh.

Tata Curvv MT Prices (Ex-Showroom, India in ₹ lakh):

Variant 120 hp Petrol MT 125 hp Petrol MT 118 hp Diesel MT
Smart 10 11.5
Pure+ 11 12.5
Pure+ S TBA TBA
Creative 12.2 13.7
Creative S 12.7 14 14.2
Creative+ S 13.7 15 15.2
Accomplished S 14.7 16 16.2
Accomplished+ A 17.5 17.7

Tata has not yet released the complete price list for the automatic variants. Currently, the entry-level petrol-DCT version starts at ₹12.5 lakh, and the diesel-DCT starts at ₹14 lakh. The 125 hp turbo-petrol engine with dual-clutch automatic is priced from ₹16.4 lakh. These prices are valid for bookings made before October 31, 2024.

Tata Curvv: Powertrain Options

Built on the new ATLAS platform, the Curvv offers three engine options:

  • 120 hp, 170 Nm, 1.2-litre three-cylinder turbo-petrol engine.
  • 118 hp, 1.5-litre diesel unit.
  • Tata’s new 1.2-litre direct-injection turbo-petrol ‘Hyperion’ engine producing 125 hp and 225 Nm.

All three engines come standard with a 6-speed manual transmission and offer a 7-speed dual-clutch automatic option, making it the only mass-market diesel car in India with a dual-clutch automatic.

Tata Curvv: Features and Safety

The Curvv’s cabin, largely derived from the Nexon and Nexon EV, features a dual-tone burgundy and black theme, with a dashboard and center console design similar to the Nexon. It also borrows the four-spoke steering wheel from the Harrier and Safari.

Notable features include a segment-first powered tailgate with gesture control, 18-inch alloy wheels, flush door handles, a 12.3-inch touchscreen infotainment system, a fully digital driver’s display, a panoramic sunroof, reclining rear seats, and ventilated front seats. The Curvv’s safety suite comprises six airbags, Level 2 ADAS, ESC, disc brakes on all four wheels, TPMS, a 360-degree camera, and an electronic parking brake with auto-hold.

The Curvv competes with the new Citroen Basalt coupe-SUV and serves as an alternative to other midsize SUVs such as the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Toyota Hyryder, Honda Elevate, Volkswagen Taigun, MG Astor, and Skoda Kushaq.

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