Ferrari is gearing up for a thrilling 2025, with four highly anticipated models set to make their debut. Among them are high-performance versions of the SF90, 296, and Roma—some of the brand’s most successful models. Adding to the excitement, Ferrari’s first-ever electric vehicle (EV) is scheduled to be revealed on October 9 during the company’s Capital Markets Day.
A New Strategy for Ferrari
This aggressive launch plan marks a shift in Ferrari’s approach. Rather than increasing overall sales volume—which has traditionally hovered around 14,000 units per year—the brand is focusing on diversifying its lineup. Ferrari CEO Benedetto Vigna emphasized this direction, stating, “We don’t want to do a few models with a lot of volume. We believe this approach goes against exclusivity and our vision of becoming an even stronger luxury brand.”
What to Expect: Ferrari’s 2025 Lineup
Roma Returns with Modificata Treatment
Though production of the Roma ended in 2024, Ferrari is bringing it back in an evolved form for 2025. Spy images suggest a familiar silhouette, indicating a refined rather than radical redesign. The new Roma will receive Ferrari’s Modificata (M) treatment, featuring sportier styling, an enhanced chassis setup, and a power boost—likely pushing output to around 650hp to better compete with rivals like the Aston Martin Vantage and Porsche 911 Turbo. A convertible Spider variant is also expected to follow.
SF90 M: A 1,000hp+ Powerhouse
Ferrari’s flagship plug-in hybrid, the SF90, is also receiving a performance upgrade. The upcoming SF90 M is expected to adopt the potent 1,030hp setup from the track-focused SF90 XX Stradale, helping it outgun Lamborghini’s 1,015hp Revuelto. In addition to more power, Ferrari is likely to implement weight-saving measures to improve handling, addressing the SF90’s relatively heavy 1,570kg dry weight.
Hardcore Ferrari 296: Lighter, Faster, and More Aggressive
Following in the footsteps of past track-focused Ferraris like the 488 Pista and 458 Speciale, a more extreme version of the 296 GTB is on the way. If history repeats itself, we can expect an increase in power and a substantial weight reduction. Given past trends, this could push the new 296 to around 630hp per tonne, a notable leap over the standard model’s 557hp per tonne.
Spy shots from Maranello reveal that the hardcore 296 will feature aggressive aerodynamic upgrades, including a prominent ducktail spoiler and an enhanced front splitter for better downforce and stability.
The Road Ahead
With Ferrari’s first electric supercar and a trio of high-performance variants on the horizon, 2025 is shaping up to be a landmark year for the Prancing Horse. This strategic shift towards broader model diversity while maintaining exclusivity underscores Ferrari’s commitment to innovation and luxury—ensuring that each new launch remains as coveted as ever.
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