- Volksfest 2024, Volkswagen’s annual festive celebration, runs from September 14th to October 31st across all dealerships in India.
- Customers can enjoy exclusive offers and benefits on Volkswagen’s popular models, including the Taigun, Virtus, and Tiguan.
- Special engagement zones in premium malls will offer curated experiences, product demos, fun games, and giveaways.
- The unique ‘Trust Drive’ experience allows customers to test drive Volkswagen’s safest vehicles and witness their impressive capabilities.
- Attractive offers on add-on warranties, Service Value Packages, and other value-added services will also be available.
Mumbai: Volkswagen India is kicking off the festive season with the launch of Volksfest 2024, its annual celebration event that brings a range of exciting offers and benefits for customers. Running from September 14th to October 31st, Volksfest 2024 is set to elevate the festive spirit with special promotions across Volkswagen’s product lineup, including the Taigun, Virtus, and Tiguan.
As part of the festivities, Volkswagen is creating unique engagement opportunities at premium malls across India. These include curated experience zones showcasing Volkswagen vehicles, offering product demonstrations, games, and competitions with exciting giveaways. Volkswagen owners will also enjoy perks such as free parking and valet services at select locations.
One of the key highlights of Volksfest 2024 is the “Trust Drive,” a hands-on experience designed to showcase the exceptional safety, German engineering, and driving confidence that come with every Volkswagen vehicle. Prospective buyers will have the chance to test drive Volkswagen cars, experiencing firsthand the unmatched safety and driving pleasure the brand is known for.
In addition to these experiences, customers will also be able to avail attractive benefits on after-sales services, including add-on warranties, Service Value Packages, and a range of other value-added services. The initiative aims to bring customers closer to the brand while enhancing their ownership experience.
Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, commented, “Volksfest is our annual celebration of the festive season, and each year, we aim to make it bigger and more special for our customers. This year, we’re bringing the brand even closer to them, with exclusive offers and experiences at premium malls across the country. We look forward to welcoming our customers and providing them with a memorable experience.”
Volkswagen’s festive celebrations have already kicked off in Kerala with the launch of the Virtus and Taigun Onam editions, which saw a strong response from customers in the region. As Volksfest 2024 continues, Volkswagen India aims to be part of its customers’ celebrations, offering an array of exclusive benefits and festive cheer throughout the season.
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