Royal Enfield has achieved an unprecedented feat in the Indian motorcycle industry, recording over 1.07 million domestic sales in 2025. This historic milestone represents a remarkable 25% year-over-year growth compared to the previous year’s 857,378 units, establishing new benchmarks for the premium motorcycle segment.
Export Performance Strengthens Global Footprint
The company’s international presence expanded significantly with export figures reaching 132,132 motorcycles, demonstrating a robust 36% increase from the prior year. This dual-channel growth strategy has positioned Royal Enfield as a formidable player in both domestic and international markets.
Journey to the Million-Unit Milestone
The path to this achievement spans over a decade of strategic evolution. The manufacturer first crossed the 800,000-unit threshold in 2018 with 837,669 units but faced subsequent challenges:
- 2019 saw a 17% decline to 690,913 units
- 2020 recorded the lowest volume at 538,889 units during pandemic disruptions
- Recovery began in 2022 with 28% growth to 703,156 units
- 2023 brought 17% expansion to 822,295 units
- 2024 showed steady 4% growth before 2025’s breakthrough
Product Portfolio Drives Success
Currently, the manufacturer operates 14 distinct models across four engine platforms, catering to diverse rider preferences and market segments.
Monthly Performance Highlights
The year witnessed exceptional monthly momentum, with three consecutive months (August through October) surpassing the 100,000-unit mark. October emerged as the strongest month, delivering 116,844 units in wholesale dispatches.
Strategic Pricing Initiative Boosts Demand
Following recent tax reforms, the company implemented significant price reductions on its popular 350cc lineup, with cuts reaching up to ₹22,000. This customer-centric approach strengthened market position and accelerated sales velocity.
Classic 350: The Undisputed Champion
The Classic 350 maintains its position as the portfolio’s bestseller, commanding 37% of the segment’s sales during April-December 2025 period.
Market Dominance Across Segments
250-350cc Category Leadership
In the first three quarters of fiscal year 2026 (April-December 2025), the company demonstrated exceptional performance:
- Total sales surged 26% to 821,908 units
- 250-350cc segment sales reached 758,458 bikes (29% growth)
- Market share in this category: an overwhelming 95%
- Segment breakdown by model:
- Classic 350: 40% share
- Bullet 350: 25% share
- Hunter 350 and Meteor 350: Combined 35% share
350-500cc Segment Competition
The 450cc platform, featuring the Guerrilla 450 and Himalayan 450, recorded 27,517 units with a 28% market share. A Pune-based competitor leads this category with 58,050 units and 60% market share through its multi-brand portfolio. Another major manufacturer ranks third with 9,152 units and 9% market share.
500-800cc Segment Supremacy
Royal Enfield’s 650cc models delivered commanding performance:
- April-December 2025 dispatches: 35,843 units (5% growth)
- Market share: 97% of 37,071 total segment sales
- Remaining 1,228 units distributed among five competitors
Future Outlook and Projections
With average monthly sales of 91,323 units during April-December 2025, the company is positioned to achieve another historic first: crossing 1 million domestic sales within a single financial year (FY2026). Additionally, export numbers are trending toward a new fiscal year record.
For context, the previous fiscal year (FY2025) saw combined domestic and export sales of 1.01 million units, comprising 902,757 domestic and 107,142 international sales.
Industry Implicatins
This achievement underscores the growing appetite for premium motorcycles in India and validates Royal Enfield’s product strategy. The company’s ability to maintain near-monopolistic positions in multiple displacement categories demonstrates strong brand loyalty and effective market segmentation.
The success story reflects broader trends in the Indian automotive sector, where consumers increasingly prioritize quality, heritage, and riding experience over pure economy considerations.
Note: All figures represent wholesale dispatches to dealerships. Pricing mentioned is on-road pricing and may vary by location.
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