December typically sees subdued sales in the two-wheeler market, as many buyers delay purchases until the new year. Despite this trend, the competition among major manufacturers remained intense. Here’s a closer look at how the key players fared in the ICE (Internal Combustion Engine) segment during the last month of 2024.
Hero MotoCorp: 2,94,152 Units
Hero retained its position as the market leader, but sales dropped significantly. Compared to November 2024’s figures of 4,39,777 units, Hero saw a steep 33.11% decline. Year-on-year, the company also posted a 22.15% drop from 3,77,842 units in December 2023. Hero aims to bounce back with upcoming launches, including two 250cc motorcycles, the Xpulse 210, and two new Xoom scooter models.
Honda Motorcycle & Scooter India: 2,70,919 Units
Trailing Hero by fewer than 23,000 units, Honda reported a sharp 37.42% drop compared to November 2024 sales of 4,32,888 units. The year-on-year decline was less pronounced, at 5.31%, from December 2023’s 2,86,101 units. Honda plans to venture into the EV segment with two electric scooters and is gearing up to introduce premium motorcycles in India in 2025.
TVS Motor Company: 2,15,075 Units
TVS joined the two-lakh club for December, recording a 29.56% decline from its November sales of 3,05,323 units. However, the company managed a slight 0.04% increase year-on-year, improving on December 2023’s 2,14,988 units. TVS plans to launch new motorcycles powered by a recently revealed 300cc engine, with the first being an adventure motorcycle. Notably, these figures exclude the iQube electric scooter, which remains a top seller in the EV category.
Bajaj Auto: 1,28,335 Units
Bajaj retained its fourth spot but experienced a steep 36.97% dip from November’s 2,03,611 units. Year-on-year, sales declined by 18.97%, down from 1,58,370 units in December 2023. Bajaj’s plans for 2025 include launching the KTM 390 Adventure, Enduro, and SMC R models. The sales figures for Bajaj include the Chetak electric scooter, which now leads India’s EV market, overtaking Ola Electric.
Suzuki Motorcycle India: 78,834 Units
Suzuki was the only manufacturer to achieve growth in both month-on-month and year-on-year comparisons. December 2024 sales rose by 6.40% from November’s 78,333 units and surged 14.21% compared to December 2023’s 69,025 units. The company may soon expand into the EV market with its e-Burgman scooter.
Royal Enfield: 67,891 Units
Royal Enfield witnessed a 6% decline from November 2024’s 72,236 units but recorded an 18.50% year-on-year growth from December 2023’s 57,291 units. The iconic manufacturer is developing a new lineup featuring a larger twin-cylinder engine, with at least one model expected to debut in 2025.
Summary Table
| Manufacturer | Dec 2024 | Nov 2024 | % Change | Dec 2023 | % Change |
|---|---|---|---|---|---|
| Hero | 2,94,152 | 4,39,777 | -33.11% | 3,77,842 | -22.15% |
| Honda | 2,70,919 | 4,32,888 | -37.42% | 2,86,101 | -5.31% |
| TVS | 2,15,075 | 3,05,323 | -29.56% | 2,14,988 | +0.04% |
| Bajaj | 1,28,335 | 2,03,611 | -36.97% | 1,58,370 | -18.97% |
| Suzuki | 78,834 | 78,333 | +6.40% | 69,025 | +14.21% |
| Royal Enfield | 67,891 | 72,236 | -6.00% | 57,291 | +18.50% |
The ongoing Hero-Honda rivalry remains the focal point, while Suzuki emerged as a surprising outlier in a month marked by declines. With upcoming launches and EV expansions, 2025 promises to be an exciting year for the two-wheeler industry.
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