Every August, the quiet coastal town of Monterey, California, transforms into the epicentre of the automotive world. With events like the Pebble Beach Concours d’Elegance, Rolex Monterey Motorsports Reunion, and Porsche Werks Reunion, Car Week attracts collectors, enthusiasts, and manufacturers eager to showcase their most ambitious creations. Monterey has become the stage where exclusivity, design, and innovation collide — and 2025 was no exception.
This year’s lineup brought everything from track-bred monsters to one-off masterpieces, each unveiling commanding the spotlight in its own way. Here are six of the most breathtaking debuts from Monterey Car Week 2025.
Lamborghini Fenomeno – The Ultimate Few-Off
Lamborghini has always revelled in excess, but the Fenomeno pushes the boundaries further than ever before. Based on the Revuelto, this “Few Off” creation is both lighter and more extreme. Its 6.5-litre V12, paired with three electric motors, now delivers 1,080hp — enough to slash the 0–100kph time to 2.4 seconds and send it past 350kph.
The carbon-fibre bodywork isn’t just about drama; it’s about aerodynamics. An S-Duct nose, massive side NACA ducts, and a long-tail rear with an active wing keep it planted while feeding its thirsty powertrain with 30 percent more cooling. Finishing touches, like turbine-inspired wheels and a hexagonal exhaust, make it look as outrageous as it goes. Only 29 will exist, all sold for over £3 million apiece.
Gordon Murray Special Vehicles – Two Legends Reborn
S1 LM
Gordon Murray — the mind behind the McLaren F1 — has unveiled a tribute to his greatest creation. The S1 LM reimagines the 1995 Le Mans-winning F1 GTR using the underpinnings of the T.50 and T.50s. Its bodywork nods to the iconic silhouette with modern precision: five-spoke wheels, sharp arches, and a fixed rear wing. Beneath it sits a 4.3-litre Cosworth V12, lighter and freer-revving than before, screaming to 12,000rpm through an Inconel exhaust wrapped in gold foil. Only five are being built, all for a single collector.
Le Mans GTR
While the S1 LM celebrates heritage, the Le Mans GTR is focused squarely on performance. With longtail bodywork, massive diffusers, and a fixed wing replacing the T.50’s fan, it’s an ode to endurance racing greats like the Porsche 917. Its 4.0-litre Cosworth V12 has been tuned for racetrack punishment, supported by extensive cooling upgrades. Just 24 units will be made, and unsurprisingly, all are already spoken for.
Tuthill x Meyers Manx LFG – The Beach Buggy Reborn
What happens when Porsche specialists team up with the creators of the iconic dune buggy? The answer is the Meyers Manx LFG — short for “Let’s Effing Go!” A carbon-fibre reinterpretation of the original 1960s buggy, it brings modernity without losing its playful spirit.
With a removable hard-top, air conditioning, GPS, and rollover protection, the LFG balances comfort with rugged capability. Underneath, long-travel suspension and all-terrain tyres promise off-road mischief, while a Tuthill-tuned flat-six and sequential gearbox provide the soundtrack. Production is capped at 100 units from 2026, and buyers will also be invited on curated global adventures, including a recreation of the legendary Baja 1000.
Bugatti Brouillard – A Farewell to the W16
Bugatti’s era-defining W16 bows out with a singular masterpiece: the Brouillard. As the inaugural project under the Solitaire one-off program, this car is truly one of one. Its name, meaning “fog” in French, also honours Ettore Bugatti’s favourite horse — reflected in equestrian-inspired cabin details, from embroidered patterns to a glass shift lever etched with the horse’s image.
Externally, the Brouillard is finished in satin green with exposed carbon accents, shaping a softer, more elegant silhouette than the aggressive Chiron. Aerodynamics remain clever yet discreet, with a venturi-style rear wing subtly integrated into the design. Power comes from the 1,600hp quad-turbo W16, making it both a rolling sculpture and the ultimate swansong of Bugatti’s most famous engine.
Ringbrothers Octavia – An Anglo-American Mash-Up
Ringbrothers are renowned for wild custom builds, but this time they’ve turned their attention to a British classic: the Aston Martin DBS. The result is the Octavia, a bold restomod that fuses Aston’s elegance with American muscle.
The proportions were reimagined — the wheels pushed forward and outward, the body reshaped in carbon-fibre. Under the bonnet sits a Ford Performance 5.0-litre V8, force-fed by a supercharger to deliver 805hp through a six-speed manual. The chassis is equally bespoke, with independent suspension, centre-lock HRE wheels, and Brembo brakes. Inside, saddle-tan leather and stainless accents blend craftsmanship with modern performance, peppered with subtle James Bond nods.
The Verdict
Monterey Car Week 2025 once again proved why it’s the crown jewel of the automotive calendar. From Lamborghini’s most extreme hypercar to Bugatti’s final W16, from Gordon Murray’s tributes to racing legends to a reborn beach buggy, the variety was staggering. Each of these debuts tells a story — of heritage, of innovation, and of the relentless pursuit of automotive passion.
Read More:
