Mercedes-Benz India has inaugurated its first luxury car showroom in Patna, marking a significant step in the brand’s aggressive expansion into emerging markets. The new 3S facility – Landmark Cars Patna – brings the German carmaker’s full suite of sales, service, and spares closer to the region’s increasingly aspirational customer base.
“Go-to Customer” Strategy Reaches Bihar
As part of its customer-centric ‘Go-to Customer’ strategy, Mercedes-Benz’s arrival in Patna is aimed at tapping into the city’s growing appetite for luxury mobility and lifestyle experiences. Patna now joins the ranks of other emerging Indian cities like Agra and Jammu that have recently welcomed luxury showrooms.
“We are delighted to inaugurate Patna’s first-ever luxury car showroom. Patna represents the evolving aspirations of new-age customers with a growing appetite for luxury,” said Santosh Iyer, Managing Director and CEO of Mercedes-Benz India. “We are confident our long-standing partner Landmark Cars will deliver a world-class customer experience that reflects the values of the Three-Pointed Star.”
Landmark Cars: Patna’s First Luxury 3S Facility
Spread across a massive 16,500 sq. ft., the Landmark Cars facility is the first of its kind in Patna. It offers customers a comprehensive luxury automotive experience, from personalized consultations to state-of-the-art service support.
Key highlights include:
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Entire Mercedes-Benz lineup on display: From core models to ultra-luxury nameplates like the S-Class, Mercedes-Maybach, and AMG performance vehicles.
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60 kW DC Fast Charger: Available to all EV owners in the city, promoting sustainable luxury mobility.
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Top-End Vehicle Lounge, Private Consulting Rooms, Customer Lounge, and a Dedicated Handover Bay.
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Advanced digital integration for immersive consultations, including interactive black-glass media surfaces and personalized vehicle showcases.
Designed for Luxury, Tailored for Patna
The showroom emphasizes the four Mercedes-Benz global retail pillars – Design, Architecture, Customer-Oriented Processes, and Digital Enhancements. Every design element, from sensuous curves to warm consulting spaces, enhances the overall buying journey.
The facility also includes:
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Media-integrated vehicle handover zone with 8 digital screens for personalized delivery moments
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Mercedes-Benz Collection wall for accessories and lifestyle merchandise
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Consultation lounges with configurable seating and ambient lighting
“This new facility fuses modern elegance with cutting-edge digital innovation to offer an unmatched luxury experience. We believe it will cement Mercedes-Benz as the most preferred luxury brand in Patna,” said Sanjay Thakker, Chairman and Executive Director, Group Landmark.
A Strategic Move in the Heart of Bihar
The opening of Landmark Cars in Patna underscores Mercedes-Benz India’s long-term strategy to reach new markets with untapped luxury demand. The brand is currently present in 50 cities across India with 125+ luxury touchpoints, and plans to further expand with new showrooms in Kanpur, Varanasi, and Udaipur.
About Group Landmark
Founded in 1998, Group Landmark is one of India’s largest and most trusted automotive retail networks. With 138 facilities across 31 cities, the company represents leading premium and luxury brands, including Mercedes-Benz. Its reputation for customer-first service and top-tier operational standards has made it a preferred franchise partner in major markets such as Mumbai and Gujarat.
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