India’s luxury car market witnessed a landmark year in 2024, with brands like Mercedes-Benz, BMW, Porsche, and Jaguar Land Rover (JLR) achieving their highest-ever sales figures. The market grew by an estimated 6% year-on-year, crossing the 50,000-unit threshold for the first time with total sales of 51,500 units.
Mercedes-Benz: Leading the Segment
Mercedes-Benz India retained its position as the market leader, recording sales of 19,565 units in 2024. The brand reported a significant 30% growth in its top-end vehicle (TEV) segment, comprising models priced above ₹1 crore. TEVs now make up 25% of Mercedes’ total sales.
Electric vehicles (EVs) also contributed to this success, with the company’s all-electric lineup of six models witnessing a staggering 94% growth, accounting for over 6% of its total sales. Looking ahead, Mercedes plans to strengthen its portfolio further with six new launches, including the G-Class Electric (G 580 with EQ Technology) and EQS SUV 450, already introduced this year.
BMW Group: Sustained Growth
BMW Group India sold a combined total of 15,721 vehicles in 2024, with BMW contributing 15,012 units, marking a 13% increase, and Mini selling 709 units. The BMW 3 Series remained the brand’s bestselling sedan, comprising 20% of total sales, while the X5 drove a 16% boost in SUV sales.
Newer models like the 5 Series LWB, launched late last year, have seen impressive performance, selling over 1,000 units. Among EVs, the iX continues to lead, while flagship models like the i7 (384 units), 7 Series (865 units), and X7 (1,570 units) dominated their respective categories.
Porsche: Crossing the 1,000-Unit Milestone
For the first time, Porsche India surpassed 1,000 annual sales, delivering 1,006 vehicles in 2024. The Cayenne led the charge with 454 units, followed by the Macan with 259 units. Meanwhile, iconic models like the 911, 718 Cayman, and Boxster collectively accounted for 156 units. Porsche India achieved a 10% year-on-year growth, reflecting the brand’s rising popularity among enthusiasts.
Jaguar Land Rover: A Banner Year Ahead
JLR India reported record performance, with 4,390 units retailed in the first nine months of FY2025 (April-December 2024), representing a 23% year-on-year increase. These figures have already matched JLR’s total sales for FY2024, signaling a record-breaking financial year. The Defender remained the bestseller, while the exclusive Range Rover Ranthambore Edition, limited to just 12 units at ₹4.95 crore each, sold out within a week of its launch.
A Promising Future
With robust demand, strong product lineups, and increasing consumer interest in luxury EVs, India’s premium automotive market is poised for sustained growth in the coming years.
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