Bentley Motors has revealed a bold new version of its iconic winged ‘B’ emblem, marking the most dramatic redesign in the brand’s 106-year history. The updated logo is set to make its debut on an all-new concept car, scheduled for a global unveiling on July 8, 2025.
Key Highlights
-
Fifth redesign of Bentley’s emblem since 1919
-
New logo features sharper, more angular wings and a bevelled glass-effect ‘B’
-
Will appear on every future Bentley model, including its first electric vehicle (EV)
-
Concept car previewing new design language to be revealed on July 8
A Future-Facing Emblem for a New Era
The redesigned Bentley logo introduces a more dynamic and modern identity for the British marque. Created in-house under the direction of Robin Page, Bentley’s design chief, the updated emblem is said to reflect the brand’s shift toward a more performance-oriented and sustainable future.
Page described the transformation as the most significant update since the original badge launched in 1919, followed by notable revisions in 1931, the 1990s, and 2002. The new logo’s sleeker wings, with cleaner lines and a more aggressive profile, aim to represent speed and modernity.
“If the old wings were like those of an owl—layered and soft—these are more like a peregrine falcon: sharper, faster, and more streamlined,” said Page.
Luxury-Inspired Central ‘B’
A major focus of the redesign is the central ‘B’, now styled to resemble the bevelled glass faces of luxury timepieces. The previously flat design has been replaced with a 3D bevelled effect encased in a thicker chamfered metal band. This change ensures the standalone ‘B’ remains crisp, premium, and instantly recognizable, especially in digital applications and social media where it is often used without the wings.
Teased Concept Car to Debut July 8
Bentley has also released a teaser for its upcoming concept car, which will be the first model to wear the new winged emblem. The concept will preview Bentley’s next-generation design language, including cues for the brand’s first all-electric vehicle due later this decade.
Though details remain under wraps, Bentley confirms that the concept draws inspiration from an “iconic Bentley of the past,” hinting at a blend of heritage and innovation. In the teaser video, the front fascia shows illuminated X-shaped graphics, a vertical LED light bar, and the new badge sitting atop a black trapezoidal element.
Looking Ahead: A New Chapter for Bentley
The redesigned Bentley logo is more than a visual refresh—it’s a symbol of transformation. With the upcoming concept and a strong push toward electrification, Bentley is setting the tone for its future as a luxury automaker rooted in tradition but driven by innovation.
Stay tuned for the official unveiling of the new Bentley concept car on July 8, 2025, which promises to redefine the brand’s design philosophy for years to come.
Search-Friendly Tags
Bentley new logo 2025, Bentley concept car 2025, Bentley EV teaser, new Bentley badge, Bentley design evolution, Bentley July 8 reveal, luxury car logos 2025, Robin Page Bentley.
Read More:
