India’s electric vehicle market is witnessing a dramatic reshuffle, with the competition intensifying among the top players—Tata Motors, MG Motor India, and Mahindra. According to the latest vehicle registration data, these three manufacturers collectively commanded a massive 87.3% share of the electric passenger vehicle segment in May 2025. While Tata remains the market leader, its dominance is under serious threat, especially from MG Motor, which is now trailing by a slim margin of just 587 units. The segment as a whole surged by 52% year-on-year, recording total registrations of 12,197 units last month.
Tata Motors: Leadership Under Pressure
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Units Sold: 4,319
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YoY Change: -19%
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Market Share: 35.4% (down 30.78 percentage points YoY)
Tata Motors, once the undisputed leader with over two-thirds of the EV market, is now facing a significant erosion in market share. Sales declined 19% compared to May 2024 and dropped 8% from April 2025. Despite strong products like the Nexon EV, Tiago EV, and Punch EV, Tata is struggling to maintain momentum as consumer preferences evolve and rivals roll out more advanced alternatives. The recent launch of the Harrier EV and the upcoming Sierra EV are expected to be key in Tata’s attempt to regain lost ground.
MG Motor India: Almost at the Top
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Units Sold: 3,732
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YoY Growth: +147%
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Market Share: 30.6% (up 11.78 percentage points YoY)
MG Motor is quickly emerging as a serious contender to Tata’s top spot. In May, the company registered 3,732 EVs—its highest ever—and narrowed the gap with Tata to fewer than 600 units. Popular models like the Comet and ZS EV continue to perform well in both personal and commercial segments. However, it’s the new Windsor that’s driving the most growth. With the recent introduction of a higher-capacity battery, MG has strengthened its value proposition and appeal among range-conscious buyers.
Mahindra: Fastest-Growing EV Player
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Units Sold: 2,604
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YoY Growth: +338%
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Market Share: 21.3% (up 13.94 percentage points YoY)
Mahindra has rapidly risen to become the third-largest EV player, overtaking Hyundai in May 2025. With a year-on-year growth of 338%, Mahindra is the fastest-growing brand in the segment. Its electric SUVs, the BE.6 and XUV.e9, are gaining strong market acceptance. Since deliveries began on March 20, the company has already crossed 10,000 cumulative EV deliveries—an impressive feat in just over two months.
Hyundai: Modest Gains from Creta Electric
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Units Sold: 609
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YoY Growth: +491%
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Market Share: 5%
Hyundai’s EV push, led by the new Creta Electric, has helped boost its market share from just 1% a year ago to 5% in May 2025. However, sales remain below expectations. Despite the Creta being a top-seller in the ICE segment, the electric version hasn’t gained similar traction, even with competitive pricing. The premium Ioniq 5 contributes marginally to the tally but remains a niche offering.
BYD India: Strongest Month Yet
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Units Sold: 494
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YoY Growth: +179%
BYD India had its best month yet, thanks to a growing interest in its all-electric lineup, which now comprises four models. Despite operating primarily in major Tier 1 cities and relying entirely on CBU imports, BYD’s value-driven offerings are beginning to attract a niche but growing customer base across both B2C and B2B segments.
Other Mass-Market Players: Kia & Citroën
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Kia EV Sales: 28 units (+27% YoY)
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Citroën eC3 Sales: 123 units (+41% YoY)
Kia and Citroën remain on the sidelines of the EV race. Kia’s offerings, the EV6 and EV9, are high-end imports with limited appeal, while Citroën’s eC3 continues to serve mostly fleet buyers.
Luxury EV Segment: Steady but Small
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Total Luxury EV Sales: 301 units
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BMW: 175 units
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Mercedes-Benz: 88 units
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Volvo: 33 units
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Audi: 5 units
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Porsche: 1 unit
The luxury EV space remains a niche within the broader market. BMW led the segment in May 2025, followed by Mercedes and Volvo, while Audi and Porsche trailed far behind with single-digit sales.
Conclusion: A Market in Transition
With MG snapping at Tata’s heels and Mahindra aggressively expanding, India’s EV market is entering a new phase of competition. As new models roll out and consumer preferences shift, Tata can no longer rely solely on its early lead. The battle for EV supremacy in India is heating up—and the outcome is far from certain.
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