The Mahindra XUV700, a prominent player in the mid-size SUV segment, has received a significant update for the year 2024, offering more features and fresh variants, along with a revised pricing strategy. With its base model now starting at Rs 13.99 lakh, the 2024 XUV700 showcases both aesthetic and functional enhancements, catering to the evolving needs of customers.
Key Updates in the 2024 Mahindra XUV700
- New Seating Configuration: A notable addition is the 6-seater variant featuring captain seats in the middle row, exclusively available in the high-end AX7 and AX7L trims. This long-awaited feature positions the XUV700 more competitively against its rivals.
- Enhanced Comfort: The top-tier AX7L variant now boasts ventilated front seats, adding to the comfort of the driving experience, particularly in warmer climates.
- Advanced Connectivity: Mahindra has upgraded the XUV700’s connected car technology, introducing 13 additional functions to its suite, enhancing the vehicle’s tech-forward appeal.
- Aesthetic Additions: The introduction of a new Napoli Black color option, available across all variants, brings a sleek, sophisticated look to the model. The AX7 and AX7L variants also offer a dual-tone color scheme, featuring a black roof for a more dynamic appearance.
- Personalization Features: The memory function for the driver’s seat now extends to the ORVMs (Outside Rear View Mirrors), providing convenience for users who share their vehicle with others.
Pricing Structure (Ex-Showroom)
- MX: Rs 13.99 lakh
- AX3: Rs 16.39 lakh
- AX5: Rs 17.69 lakh
- AX7: Rs 21.29 lakh
- AX7L: Rs 23.99 lakh
Powertrain Options
- 2.0-litre Turbo-petrol (200 PS, 380 Nm)
- 2.2-litre Diesel (Up to 185 PS, 450 Nm)
- Transmission:
6-speed Manual or 6-speed Automatic
The diesel variants of the top-end AX7 and AX7L also offer an optional All-Wheel Drive (AWD) system, paired exclusively with the automatic transmission, catering to those seeking enhanced driving dynamics and off-road capabilities.
Market Position and Competition
The Mahindra XUV700 continues to challenge other key players in its segment. Its 6- and 7-seater configurations directly compete with models like the Hyundai Alcazar, Tata Safari, and MG Hector Plus. The 5-seater version, meanwhile, targets customers considering higher-spec trims of SUVs such as the Hyundai Creta, Kia Seltos, and Tata Harrier.
Summary of the 2024 Upgrade
The 2024 update of the Mahindra XUV700 demonstrates the brand’s commitment to keeping up with consumer expectations and market trends. The introduction of the 6-seater variant with captain seats, the inclusion of high-demand features like ventilated front seats, and the expansion of its connected car technology reflect Mahindra’s focus on delivering a more luxurious and convenient driving experience. The new Napoli Black color option and the dual-tone variants add to the visual appeal, making the XUV700 a more attractive option for buyers looking for style, comfort, and technology in a mid-size SUV.
With bookings now open and deliveries starting from January 25, the 2024 Mahindra XUV700 is poised to make a significant impact in its segment.
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