Maruti Suzuki’s Dzire recently made headlines by earning a five-star safety rating from Global NCAP (GNCAP), marking a significant milestone for a brand historically criticized for its safety standards. The achievement not only showcases Maruti’s progress but also underscores the company’s strategic choice of crash testing agency.
Highlighting Progress: A Tale of Two Generations
Confident in its advancements, Maruti Suzuki voluntarily submitted both the latest fourth-generation Dzire and its predecessor to GNCAP for evaluation. The results were striking: while the outgoing model secured a modest two-star rating, the new Dzire impressed with a perfect five stars. By doing so, Maruti not only demonstrated its commitment to safety but also highlighted the stark improvement between the two models.
Why GNCAP Instead of Bharat NCAP?
Although Bharat NCAP (BNCAP) and GNCAP follow similar crash-testing protocols, the latter boasts significantly greater global visibility. GNCAP has been a trusted name in India for over a decade, while BNCAP, introduced in 2023, is still establishing itself and remains primarily focused on vehicles sold domestically.
The choice of GNCAP also aligns with the Dzire’s global presence. While designed with Indian consumers in mind, the Dzire is also exported to key markets like Africa, South America, and the Middle East. A GNCAP five-star rating enhances the car’s appeal in these regions, where safety ratings often influence buyer decisions.
The Strategic Advantage
The new Dzire’s five-star rating provides Maruti Suzuki with a powerful marketing tool. It sets the sedan apart in its segment and price range, where high safety standards are often rare. This achievement not only boosts the Dzire’s reputation in India but also strengthens Suzuki’s image in international markets.
In choosing GNCAP, Maruti Suzuki strategically positioned itself to gain maximum visibility and credibility, ensuring the Dzire’s success both at home and abroad.
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