Tata Motors, India’s biggest car company, announced today that its new line of “DARK” products is coming out. This comes after the Auto Expo 2023, which was a huge success. This new series includes a more upscale version of India’s best-selling SUV, the Nexon, as well as the company’s premium SUV, the Harrier, and its best-selling SUV, the Safari. Together, they make the SUV range even better.
The iconic #DARK philosophy lives on in these new products, which have some of the most high-end features ever seen in the company’s passenger vehicles. With an adaptive User Interface that has a new look and feel, a desirable larger Infotainment Screen of 26.03 cm, and 10 new ADAS features, the #DARK range promises to be the best companion for a forward-thinking customer who wants to make a statement.
In addition to the SUVs’ already strong design, the new Carnelian Red accents give them a lively look and feel. This gives customers an exclusive feeling of premium quality and a bold look. The new #DARK range was released at an attractive price (All-India, ex-showroom price). It meets the BS6 Phase II emission standards and has engines that meet RDE and E20 standards. Customers can now try out and book their favorite #DARK SUV for a small fee of INR 30,000 at their nearest authorised Tata Motors dealership.
Price Chart
| Models | Model Start Price
(in INR, Ex-showroom, All India) |
#DARK edition Start Price
(in INR, Ex-Showroom, All India) |
| Nexon (Petrol) | 7.80 Lakhs | 12.35 Lakhs |
| Nexon (Diesel) | 9.99 Lakhs | 13.70 Lakhs |
| Harrier (Diesel) | 15.00 Lakhs | 21.77 Lakhs |
| Safari 7S (Diesel) | 15.65 Lakhs | 22.61 Lakhs |
| Safari 6S (Diesel) | 22.26 Lakhs | 22.71 Lakhs |
Commenting on the launch of these statement SUVs, Mr. Shailesh Chandra, MD, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “The #DARK range of SUVs marks the new expression of the very successful #DARK philosophy. Boosted with features and experiences like ADAS, highly responsive 26.03 cm display Infotainment, coupled with an overall seamless User Interface, these new products are designed for the new gen customers of today who are looking for a user friendly, advanced, safe and high-tech featured companion. I am confident that these new superlative product additions will further cement our position as India’s leading SUV player”
About the Products
The Harrier and the Safari #DARK have bold Oberon Black exteriors, Piano Black Grilles with Zircon Red accents, R18 Charcoal Black Alloys with Red Calipers, and the #Dark logo on the fenders. Carnelian Red Leatherette seats with diamond-shaped quilting, matching grab handles on the doors and central console, a #DARK logo on the headrest, a Steel Black front dashboard design, and Piano Black accents on the steering wheel, central console, and doors bring the theme to life.
These OMEGARC twins are even more appealing now that they have the most high-end features that the company’s passenger vehicles have to offer. Top-of-the-line upgrades include 200+ voice commands in 6 languages, 6 Way powered Driver seats with Memory and Welcome function, 360° Surround View System, 17.78 cms Digital TFT Instrument Cluster, 26.03 cm HARMAN Touchscreen infotainment, and ADAS for advanced safety, to name a few. Also, the Safari turns up the volume by offering extras that make customers happy, like the 4 way powered Co-Driver seats with electric Boss mode and the Majestic sunroof with mood lighting.
With its market-leading features, Nexon’s new #DARK persona is now wowing its customers. Keeping with the #DARK theme, the exterior is still Bold Oberon Black with interesting details like Zircon red inserts in the front grille, a red #DARK logo on the fenders, and R16 Blackstone alloy wheels. The interior’s Carnelian Red theme, Leatherette seats, steel black front dashboard, and red accents on the steering wheel, centre console, and doors add to the overall feel.
Adding to the whole package and giving customers peace of mind, the #DARK range of SUVs will now come with a new standard warranty of 3 years/ 1 Lakh KM (whichever is earlier). The #DARK SUVs are designed to be the perfect mix of tasteful design, luxury, and usability. They are sure to improve one’s life and make a desirable addition.
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