Royal Enfield has taken a major step toward strengthening its digital retail network in India by joining hands with Amazon India. Through this partnership, customers can now purchase the brand’s popular 350cc motorcycles — including the Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350 — directly from Amazon’s online marketplace.
Royal Enfield bikes now on Amazon India
With this move, Royal Enfield becomes one of the few motorcycle brands in India to make its entire mid-size lineup available for online purchase through a mainstream e-commerce platform. Each model will be listed under a dedicated Royal Enfield brand store on Amazon, complete with product details, available colours, and finance options.
Deliveries and service through authorised dealerships
Although customers can complete their purchase online, delivery and after-sales service will be managed by Royal Enfield’s authorised dealerships in the buyer’s respective city. This ensures that the brand’s high standards for customer experience, pre-delivery inspection, and warranty support are maintained.
Available cities and payment options
Initially, this online purchase option is being rolled out in five major cities — Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune. Buyers can also benefit from flexible payment and financing options on Amazon, making the ownership process simpler and more accessible.
Accessories, gear, and more
In addition to motorcycles, the Amazon brand store will also offer official Royal Enfield accessories, riding gear, and lifestyle merchandise, giving enthusiasts a complete shopping experience in one place.
Expansion from Flipkart to Amazon
Royal Enfield’s move to Amazon follows its earlier partnership with Flipkart, where the brand catered to customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai. With both e-commerce giants now on board, Royal Enfield has effectively expanded its digital footprint to reach riders across more major Indian cities.
Final thoughts
This new partnership marks another step in Royal Enfield’s effort to enhance convenience and accessibility for its customers. Whether you’re buying your first Royal Enfield or adding another to your garage, you can now do it from the comfort of your home — with the reliability of Amazon and the service assurance of your local dealership.
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