Norton Motorcycles has filed a trademark for the name ‘Electra’ in India, signaling a possible expansion of its future lineup. This development comes not long after the British brand, now owned by TVS Motor Company, secured rights to the ‘Combat’ name as well—suggesting that Norton is actively building a portfolio of names for upcoming models.
What Could the Norton Electra Be?
Although the company has yet to provide specifics on what the Electra moniker might refer to, the trademark filing indicates ongoing product development under TVS’ stewardship. TVS had previously confirmed that Norton plans to introduce six new motorcycles over the next three years, with several of these launches expected as early as 2025. These upcoming models are likely to feature updated platforms and engines that comply with current global emission standards.
The Electra name carries some legacy in the motorcycling world, particularly in association with Royal Enfield, which used it for a popular Bullet variant. However, Norton’s usage remains unclear—whether it will adorn a new internal combustion model, a limited edition variant, or something entirely different.
Not an Electric Bike—Yet
Despite what the name might imply, there’s currently no indication that the Electra is an electric motorcycle. As of now, any such assumptions would be purely speculative, with no official word linking the name to an EV.
With a new era of Norton motorcycles on the horizon, these recent trademark filings suggest the brand is preparing a diverse and possibly bold portfolio. Whether Electra and Combat will be among the first to break cover remains to be seen.
Read More: