Mahindra has expanded its Thar Roxx lineup with the introduction of the Star Edition, starting at Rs 16.85 lakh (ex-showroom). This special variant builds upon the top-spec AX7L trim and introduces distinctive styling elements along with a fresh color option to attract buyers seeking a more premium aesthetic.
Pricing Breakdown
The Thar Roxx Star Edition is available in three configurations:
- Diesel Manual Transmission: Rs 16.85 lakh
- Petrol Automatic Transmission: Rs 17.85 lakh
- Diesel Automatic Transmission: Rs 18.35 lakh
All prices are ex-showroom and the variant is exclusively offered in rear-wheel-drive configuration.
What Makes the Star Edition Special?
Exterior Styling Updates
The Star Edition stands out with several cosmetic enhancements that give it a more aggressive appearance. Key exterior changes include gloss-black treatment for the front grille, replacing the body-colored finish found on standard models. The alloy wheels also receive a gloss-black makeover, departing from the silver finish of regular variants.
A special Star Edition badge adorns the C-pillar, adding exclusivity to this version. Mahindra has introduced Citrine Yellow as a new paint option, which creates an eye-catching contrast with the black styling elements. Buyers can also choose from Tango Red, Everest White, or Stealth Black finishes.
Interior Refinements
The cabin undergoes a complete transformation with an all-black theme. The lighter upholstery from the standard AX7L has been swapped for black leatherette with premium suede accents, creating a more sophisticated ambiance.
Despite the aesthetic changes, the Star Edition retains the comprehensive equipment list from the AX7 variant, including:
- Dual 10.25-inch displays for instrumentation and infotainment
- Complete LED lighting package
- Front ventilated seats for enhanced comfort
- 360-degree camera system
- Wireless smartphone connectivity (Apple CarPlay and Android Auto)
- Panoramic sunroof
- Premium 9-speaker Harman Kardon audio system
- Multiple terrain driving modes
Engine and Transmission Options
The Star Edition maintains the same powertrain choices as other Thar Roxx variants:
Petrol Engine: 2.0-liter turbocharged unit producing 177 horsepower and 380 Nm of torque, paired exclusively with an automatic transmission.
Diesel Engine: 2.2-liter turbocharged motor delivering 175 horsepower and 400 Nm of torque, available with either manual or automatic gearbox options.
It’s worth noting that all Star Edition models come with rear-wheel drive only – the 4×4 system is not available on this variant.
Target Audience and Market Position
The Star Edition caters to buyers who want the top-tier features of the AX7L trim but with enhanced visual appeal through the blacked-out styling elements. The aggressive aesthetic combined with the new Citrine Yellow color option positions this variant as a style-focused offering in the Thar Roxx range.
With pricing ranging from Rs 16.85 lakh to Rs 18.35 lakh, the Star Edition slots in as a premium choice within the Thar Roxx family, appealing to those willing to pay extra for distinctive styling without venturing into the 4×4 territory.