Mahindra has introduced a new Bold Edition accessory pack for its popular Bolero and Bolero Neo SUVs. Offered as a dealer-level upgrade, this edition adds several cosmetic enhancements without any mechanical changes. The price for this edition starts at ₹10.02 lakh (ex-showroom) and goes up to ₹12.58 lakh, depending on the variant and model.
What’s New in the Bold Edition?
Mahindra Bolero Bold Edition
The Bold Edition for the standard Bolero includes several blacked-out exterior elements such as:
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Dark chrome detailing above the headlights and on the front grille
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Black accents on door handles, fog lamp surrounds, and the ‘Ventilator’ section near the rear fenders
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Exclusive Bold Edition badging
Inside the cabin, the updates include:
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New seat and steering upholstery finished in black with beige accents
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Branded door sill plates and new floor mats
These cosmetic changes are available across all three Bolero variants — B4, B6, and B6 Optional. However, the powertrain remains unchanged, with the SUV continuing to use the 76hp, 1.5-litre diesel engine mated to a 5-speed manual gearbox.
Prices (ex-showroom, India):
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B4: ₹10.02 lakh
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B6: ₹10.21 lakh
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B6 (O): ₹11.14 lakh
The Bold Edition pack for the Bolero costs ₹20,500.
Mahindra Bolero Neo Bold Edition
The Bolero Neo also receives the Bold Edition treatment, with more comprehensive updates including:
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Dark chrome accents on the nose, headlights, and door handles
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Blacked-out roof rails, wheel arch cladding, fog lamp surrounds, and door protection cladding
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Rearview camera added as a new feature
Interior enhancements are similar to the Bolero, featuring all-black upholstery, neck cushions, and new mats.
Like the standard Neo, the Bold Edition variants continue with the same mechanical setup — a 100hp, 1.5-litre diesel engine paired with a manual transmission.
Prices (ex-showroom, India):
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N10: ₹11.90 lakh
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N10 (O): ₹12.58 lakh
This version of the accessory pack is priced at ₹40,000.
Sales Performance and Market Strategy
Sales figures for the Bolero lineup have been under pressure recently. Mahindra dispatched 8,031 units in March 2025 — a 22.38% drop compared to March 2024. April 2025 saw 8,360 units sold, down 12% from the previous year’s 9,537 units. With the Bold Edition now launched, Mahindra is aiming to reinvigorate customer interest and potentially reverse the recent dip in sales.
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