After much anticipation, Mahindra has officially unveiled the Thar Roxx, with prices for the 5-door SUV starting at ₹12.99 lakh for the base MX1 petrol variant. The entry-level diesel variant is priced at ₹13.99 lakh. Positioned above the 3-door Thar, the Roxx carries a starting price that is ₹1.64 lakh higher. Mahindra has announced that bookings will open on October 2, with test drives commencing from September 14. Deliveries are scheduled to start on October 12, coinciding with the Dussehra festival.
Key Features of the Thar Roxx MX1 Variant
The entry-level Thar Roxx MX1 comes equipped with several notable features, including a 10.25-inch touchscreen infotainment system, 18-inch steel wheels, LED lighting, and a dual-tone exterior. Interior features include push-button start, a driver’s seat with height adjustment, 60:40 split-folding rear bench seats, rear AC vents, and a rear USB-C port. For safety, the MX1 variant is equipped with six airbags, Electronic Stability Control (ESC), and three-point seat belts for all passengers.
Under the hood, the Thar Roxx MX1 offers a choice between a 2.0-litre turbo-petrol engine producing 162hp and 330Nm of torque, and a 2.2-litre diesel engine delivering 152hp and 330Nm of torque. Both engines are paired with a manual gearbox. The vehicle features a multilink rear suspension with Watts linkage and Mahindra’s ‘Frequency Dependent Damping’ technology for improved ride quality, along with electronic power steering. Additionally, the Roxx MX1 is equipped with a brake locking differential, boasts a water-wading depth of 650mm, and has approach and departure angles of 41.3 degrees and 36.1 degrees, respectively.
Mahindra Thar Roxx Variant-wise Pricing (Ex-showroom, India)
| Petrol | Diesel | |
| MX1 | 12.99 (MT) | 13.99 (MT) |
| MX3 | 14.99 (AT) | 15.99 (MT) |
| AX3 L | – | 16.99 (MT) |
| MX5 | – | 16.99 (MT) |
| AX5 L | – | 18.99 (AT) |
| AX7 L | – | 18.99 (MT) |
Thar Roxx MX3 and Higher Variants
The MX3 variant introduces additional drive modes (Zip and Zoom), terrain modes (snow, sand, and mud), a rear camera, hill ascent and descent assist, and a traction control system. The petrol-automatic variant also includes rear disc brakes. Further enhancements include cruise control, a rear seat armrest, an auto-dimming IRVM, wireless Android Auto, Apple CarPlay, and smartphone charging capabilities.
The AX3 L variant adds Advanced Driver Assistance Systems (ADAS), a 10.25-inch digital driver display, and automatic climate control.
The MX5 variant features C-shaped LED DRLs, LED fog lights, 18-inch alloy wheels, a single-pane sunroof, leatherette seats and steering cover, ambient lighting, a tire pressure monitor, auto headlight and wipers, and front parking sensors. This variant also offers optional 4×4 technology and an electronic locking differential.
The AX5 L variant builds on the MX5 with an electronic parking brake, while the top-spec AX7 L variant includes a panoramic sunroof, 19-inch alloy wheels, a powered 6-way adjustable driver’s seat, ventilated front seats, a cooled glove box, front and 360-degree cameras, a blind spot monitor, power-folding ORVMs, and a 9-speaker Harmon Kardon audio system. Additionally, the AX7 L 4×4 variants feature ‘Smart Crawl’ and ‘Intelliturn’ technologies for enhanced off-road performance.
Exterior and Interior Styling
The Thar Roxx distinguishes itself from the 3-door Thar with a redesigned grille featuring six double-stacked slots and LED projector headlamps with C-shaped Daytime Running Lamps. Higher variants are expected to come with LED fog lamps. The front bumper sports unique design elements with integrated fog lamp housings and faux brushed aluminium accents.
The Roxx retains the rugged, chunky wheel arches and adds 19-inch diamond-cut alloy wheels on higher variants. The rear design includes a vertically positioned handle on the rear door and a triangular quarter glass, reminiscent of the Thar EV concept. The vehicle also sports a dual-tone paint scheme with a contrasting black roof, providing a removable hardtop appearance.
Inside, the Thar Roxx mirrors the 3-door Thar’s dashboard but adds premium touches like soft-touch materials on the dashboard and door panels in higher variants. The interior features a dual-tone theme with beige perforated leatherette seats and a dark brown dashboard. Higher trims are expected to include dual 10.25-inch screens for infotainment and instrumentation, cooled front seats, ambient lighting, a wireless charging pad, automatic climate control, all four power windows, a sliding front armrest, a cooled glove box, and a remote fuel opening system—features that are absent in the 3-door model.
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