Lexus India is excited to announce the launch of the ES Luxury Plus Edition this festive season, featuring a suite of new accessories that elevate both the vehicle’s aesthetics and functionality. This latest edition underscores Lexus’ unwavering commitment to offering unparalleled quality and refined luxury to its discerning clientele.
The Lexus ES 300h, a cornerstone of Lexus’ lineup, has played a pivotal role in the brand’s growth in India. Known for its sophisticated design, exceptional quietness, and class-leading craftsmanship, the ES 300h boasts a self-charging hybrid electric powertrain and is proudly manufactured locally under the ‘Make in India’ initiative. The model has contributed to approximately 55% of Lexus’ total sales in India for the first half of 2024, cementing its position as one of the brand’s most popular offerings in the market.
The ES Luxury Plus Edition introduces a range of enhancements designed to further elevate the vehicle’s luxury appeal and functionality:
- Silver Grille: Enhances the front facade with a striking and distinctive design, boosting the vehicle’s overall aesthetic and road presence.
- Rear Lamp Chrome Garnish: Adds a refined and premium touch, seamlessly complementing the vehicle’s design.
- Illuminated Scuff Plate: Features an LED-lit Lexus logo, adding an element of sophistication and elegance to the interior.
- FR Courtesy Logo Lamp: Projects the Lexus logo onto the ground when the door is opened, creating a sense of exclusivity and highlighting Lexus’ meticulous attention to detail.
- Rear-Seat Pillow: Designed to reduce fatigue and enhance comfort on long journeys, underscoring Lexus’ commitment to passenger comfort.
Commenting on the ES Luxury Plus Edition, Tanmay Bhattacharya, Executive Vice President of Lexus India, stated, “With the launch of the Lexus ES Luxury Plus Edition, we are thrilled to elevate the luxury and sophistication for the upcoming festive season. This exclusive edition, adorned with new accessories, is meticulously crafted to enhance every journey by blending exceptional style, comfort, and innovation. We are delighted to offer this unique experience to our esteemed customers, ensuring that every drive is a celebration of Lexus quality and craftsmanship in India.”
Since its introduction in India in 2017, Lexus has embraced the Japanese philosophy of Omotenashi, which emphasizes deep respect and care for guests. To reinforce this ethos, Lexus India has introduced an industry-leading 8-year/160,000 km vehicle warranty* for all new Lexus models sold in India from 1st June 2024 onwards. In addition, the 5-year Roadside Assistance (RSA) program, introduced on 1st February 2024, has further enhanced guest convenience and peace of mind. To elevate the brand’s premium image, Lexus has also launched a high-quality factory body coating from August 2024, providing a premium and luxurious feel to its vehicles, thus strengthening its position in the luxury automotive market.
The Lexus ES Luxury Plus Edition is priced at Rs. 69,70,000 (Ex-Showroom, All India) and will be available at all Lexus Guest Experience Centers from September onwards. Installation of the exclusive accessories will be meticulously handled at Lexus Guest Experience Centers, reinforcing Lexus’ dedication to providing an exceptional ownership experience through precision craftsmanship and advanced features.
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