Kolkata, September 26, 2025 — This Durga Puja, JSW MG Motor India presents ‘Ma Esheche’ (Ma has come home)—an immersive brand experience at the iconic Ahiritola Jubak Brinda Sarbojonin Sarodotsab from September 26 to October 2, 2025.
More than just a festive installation, ‘Ma Esheche’ is a heartfelt reminder of the Goddess’s eternal presence—in everyday joys, acts of kindness, and cherished traditions. It captures the true essence of Durga Puja: the warmth and emotion of Ma’s homecoming that unites Bengal year after year.
Adding a unique technological dimension to these celebrations, India’s first Intelligent CUV—the MG Windsor Pro EV—steps into the spotlight. With its pioneering Vehicle-to-Load (V2L) capability, the Windsor Pro EV powers the illuminated ‘Ma Esheche’ installation, demonstrating how sustainable mobility can seamlessly blend into cultural heritage. This initiative underlines MG’s belief in innovation that connects with people and purpose.
Driven by its vision to become India’s No. 1 New Energy Vehicle (NEV) manufacturer, JSW MG Motor India already holds a commanding 35% share of the EV market. Its diverse and trusted lineup includes:
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MG ZS EV: India’s first Pure Electric Internet SUV
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MG Comet EV: The smart and connected city car
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MG Windsor Pro EV: India’s first Intelligent CUV
With reliable performance, strong range, and excellent value, MG’s EVs are reshaping India’s mobility landscape—while staying deeply rooted in community, culture, and celebration.
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