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Press Release – Feel the pride of exceptional Mobility Experiences with the new Hyundai Aura 2023

Bhupender Singh
HMI Elevates Smart Mobility Experiences with the new Hyundai AURA

Gurugram, January 23, 2023: Hyundai Motor India Limited (HMIL), India’s first smart mobility solutions provider and largest exporter since inception, today launched the new Hyundai AURA – the best mobility solution for modern Indian families with an introductory price of INR 6 29 600 (ex-showroom). The new Hyundai AURA combines aesthetics of a captivating modern design with advanced convenience and safety. With multiple first and best in Segment features, the new Hyundai AURA is here to elevate mobility experiences.

Speaking on the announcement, Mr. Unsoo Kim MD & CEO, Hyundai Motor India Ltd., said, “The new Hyundai AURA will revolutionize customer driving experiences by providing multiple best-in-class features and technologies that exceed their aspirations. We have worked towards delivering a world class product for modern Indian families that will offer safety like never before. As a customer-centric brand, it has been a continuous endeavor to push boundaries and ensure customer delight through our class leading products. The new Hyundai AURA sets this benchmark even higher, adding meaningful experiences to our most loved customers’ smart mobility life.”

 Development Concept

Hyundai Motor India has developed the new Hyundai AURA to amplify aesthetics of an exceptional design with stylish and appealingly interiors, comprehensive safety features and advanced convenience. The new Hyundai AURA has been equipped with best in class safety with over 30 safety features, while also enhance convenience by offering multiple first & best-in-segment features. Additionally, to enhance value offered to customers, the new Hyundai AURA also comes with 4-Airbags as standard (Driver, Passenger & Side Airbags) with an option of 6 Airbags. The new Hyundai Aura has been developed on three key pillars:

Superior Styling

The new Hyundai AURA captures the interest of customers through a modern and trendy exterior appeal. The façade of the new Hyundai AURA evokes a contemporary charm with the new Painted Black Radiator Grille and new LED Daytime Running Lamps (DRLs) on front bumper. The Front Bumper has also been redesigned to impart a wider and more stately look to this sedan.

The new Hyundai AURA features with R15 (D=380.2 mm) Diamond Cut Alloy wheels. Accentuating the splendid design of the new Hyundai AURA, this sedan features Chrome Outside Door Handles. The charismatic character is carried over to the rear with a Rear Wing Spoiler making it look wider, sportier and bolder and Rear Chrome Garnish that builds on an upmarket look.

Further, the interiors of the new Hyundai AURA have been rejuvenated to evoke a more radiant and classy feel with a new seat fabric design and pattern. The in cabin experience is bolstered with Premium glossy black inserts, leather-wrapped steering wheel and gear knob, chrome finish on gear knob, parking lever tip as well as metal finish inside door handles and new fabric upholstery with AURA branding.

Length X Width X Height 3 995 mm X 1 680 mm X 1 520 mm
Wheelbase 2 450 mm

Best-In-Class Safety

Hyundai has endeavored to provide customers with best-in-class safety features that are perfectly embodied in the new Hyundai AURA. The new Hyundai AURA is also India’s first compact sedan to offer 4 Airbags (Driver, Passenger & Side Airbags) as standard fitment across variants and 6 Airbags as an option. The safety quotient is further bolstered with application of ESC (Electronic Stability Control), VSM (Vehicle Stability Management) and Hill Start Assist Control (HAC) that are offered as standard with Smart Auto AMT and as an Option with 5 Speed Manual Transmission. The new Hyundai AURA also comes equipped with new First-in-Segment Tyre Pressure Monitoring System (Highline) & other new features such as Burglar Alarm and Automatic Headlamps.

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Advanced Convenience

The new Hyundai AURA presents a smart and convenient mobility solution for Indian customers who are aspirational, trend-oriented and value-seekers. To embrace the desires of modern Indian families, the new Hyundai AURA delivers top notch quality and meaningful features that add more value to their mobility experiences. The new Hyundai AURA boasts of a host of advanced and intuitive features such as:

Performance

The new Hyundai AURA will offer customers a choice of three future ready powertrain options that are RDE compliant and E20 Fuel ready – 1.2 l Kappa petrol with 5 speed manual transmission; 1.2 l Kappa petrol with Smart Auto AMT; and 1.2 l Bi-Fuel (Petrol with CNG) with 5 speed manual transmission. Delivering a smooth and pleasant driving experience, the 1.2 l Kappa petrol engine ensures robust power and strong performance.  Hyundai’s Smart Auto AMT ensures a pleasant driving experience, be it in crowded city traffic or on open highways.

Powertrain
1.2 l Kappa Petrol with 5 Speed MT/AMT Maximum Power 61 kW (83 PS) /  6000 r/ min
Maximum Torque 113.8 Nm  (11.6 kgm) / 4000 r/min
1.2 l Bi-Fuel (Petrol with CNG) with 5 Speed MT Maximum Power 50.5 kW (69 PS) /  6000 r/ min
Maximum Torque 95.2 Nm  (9.7 kgm) / 4000 r/min

Colours

The new Hyundai AURA is available with 6 Monotone Colour Options – Polar White, Titan Grey, Typhoon Silver, Starry Night (New), Teal Blue and Fiery Red.

Peace of Mind

The new Hyundai AURA offers an impressive warranty of 3 years or up to 1 00 000 km and an extended warranty of up to 7 years. In addition, the new Hyundai AURA also offers its flagship Shield of Trust Running Repair Package and Shield of Trust Super Maintenance Package, both for up to 5 years. The new Hyundai AURA offers lowest cost of maintenance, comfort and advance safety making it a perfect choice for today’s tech-savvy and value seeking generation. Under the vision “Beyond Mobility”, Hyundai is committed to provide next-generation driving and vehicle-ownership experiences to customers in the Indian market. Hyundai features can also be experienced with a click of a button with myHyundai App.

Variant E S SX SX(O)
1.2 Petrol MT ₹ 6,29,600 ₹ 7,15,000 ₹ 7,92,400 ₹ 8,57,900
1.2 Petrol AMT [SX+]

₹ 8,72,600
1.2 Petrol+CNG MT ₹ 8,10,000 ₹ 8,87,400

Annexure

The new Hyundai AURA will come equipped with new first-in-segment, various standard and optional safety features, including:

New first-in-segment safety features

New safety features

Standard Safety Package

Additional Safety Features (Optional)

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since its inception in India. It currently has 12 car models across segments GRAND i10 NIOS, All New i20, i20 N Line, AURA, VENUE, VENUE N Line, Spirited New VERNA, All New CRETA, ALCAZAR, New TUCSON, KONA Electric and All Electric SUV IONIQ 5. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality, and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 85 countries across Africa, the Middle East, Latin America, Australia, and Asia Pacific. To support its growth and expansion plans, HMIL currently has 582 dealers and more than 1491 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre’s endeavour is to be a centre of excellence in automobile engineering.

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