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Honda to Introduce New ‘H Mark’ Logo Globally From 2027

Honda to Introduce New ‘H Mark’ Logo Globally From 2027

Honda has officially confirmed that it will roll out a redesigned ‘H mark’ logo for its automobile division starting 2027, signalling a fresh chapter in the brand’s global transformation. The new emblem reflects Honda’s renewed focus on electric mobility, hybrid technology, and next-generation vehicle design.

New Honda Logo: What’s Changed?

The updated H mark was first showcased in 2024 on the futuristic Honda 0 Series Saloon, and later appeared on prototype versions of the 0 Series saloon and SUVs at CES 2025. The production-spec 0 Series Saloon will be the first Honda model to wear this new badge.

Unlike the existing logo, which features an ‘H’ enclosed within a rectangular frame, the new emblem removes the enclosure entirely. It adopts smoother curves and a cleaner, minimalist form, aligning with modern EV design trends and Honda’s evolving brand identity.

Designed for the Electric Era

Honda developed the new H mark alongside the upcoming 0 Series electric vehicles, which prioritise:

  • Improved aerodynamic efficiency

  • Enhanced driver engagement

  • A clean-sheet EV-focused design philosophy

The logo is intended to visually represent Honda’s reset strategy as it works to strengthen its position in the rapidly growing EV and hybrid segments.

Where You’ll See the New Honda Logo

From 2027 onwards, the redesigned H mark will appear across:

  • New electric and hybrid-electric Honda cars

  • Dealership signage and showrooms

  • Marketing campaigns and brand communication

  • Honda’s motorsport activities

This ensures a consistent global identity as Honda transitions into its next phase of electrification.

Upcoming Honda Cars for India (2026–2027)

Facelifts Coming in 2026

Honda has confirmed updates for two of its key India-made models in 2026:

  • Honda City Sedan – refreshed styling, interior tweaks and added features

  • Honda Elevate SUV – cosmetic updates and feature enhancements

New Global Models via CBU Route

In the same year, Honda will introduce several premium global models to India as CBU (Completely Built Unit) imports, including:

  • Honda 0 SUV

  • Honda Prelude two-door sports coupe

  • Honda ZR-V SUV

Made-in-India EV in 2027

Looking further ahead, Honda plans to locally manufacture and launch the Honda 0 α (Alpha) SUV in 2027, which will also debut the new H mark logo in the Indian market.

Why This Logo Change Matters

The new Honda logo is more than a cosmetic update—it represents the brand’s shift toward electrification, innovation, and a global design reset. As Honda prepares an all-new generation of EVs and hybrids, the redesigned H mark will become a key symbol of its future direction worldwide.

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