Ducati has entered India’s lifestyle accessory market with the launch of an all-new collection of premium wristwatches. The range, introduced on December 3, features 43 models priced from Rs 14,799 to Rs 27,999, positioning the line-up in the affordable-luxury space. While the products carry the Ducati branding, the company has clarified that Titan’s role is limited to distribution and brand expansion in India, not manufacturing.
Italian craftsmanship with Ducati’s racing DNA
The watches have been designed and manufactured by Italian watchmaker Locman, a long-time collaborator of Ducati for global markets. The timepieces are engineered to reflect the brand’s motorsport roots, featuring:
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Dials styled after motorcycle instrumentation
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Signature Ducati red highlights
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Aerodynamic, angular case designs
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Multi-layer, performance-inspired textures
The collection is aimed at riders and collectors who want a wearable expression of Ducati’s aggressive design language and engineering ethos.
Titan to lead retail rollout nationwide
To make the brand widely accessible in India, Ducati has appointed Titan Company Limited as its exclusive licensing and distribution partner. Titan will drive retail, brand visibility and expansion through its extensive network, which includes:
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Helios and Titan World stores
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Leading multi-brand retail chains
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Online and e-commerce platforms
This partnership allows Ducati to leverage Titan’s market reach and retail expertise without setting up its own infrastructure.
Ducati and Titan speak on the collaboration
Alessandro Cicognani, who heads brand licensing and sports marketing at Ducati, said the collection is designed to extend the emotional connection between rider and machine beyond the road. According to him, the watches embody the adrenaline and precision associated with Ducati’s racing heritage.
Kuruvilla Markose, CEO of Titan Watches, highlighted that the launch plugs an important gap in genuine, high-quality Ducati merchandise for Indian enthusiasts. He added that the brand expects strong demand from India’s thriving motorcycling community.
A lifestyle extension for brand loyalists
With this launch, Ducati aims to strengthen its brand ecosystem in India by offering customers an everyday accessory rooted in performance culture. The range targets lifestyle consumers, riders, collectors and fans who want the Ducati aesthetic in a wearable, premium format.
The new collection will soon be available across Titan’s retail network and online channels, making Ducati’s Italian-crafted watches more accessible to buyers across the country.
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