Jaipur, January 1, 2023: Honda Motorcycle & Scooter India (HMSI) and the Department of Science & Technology, Government of Rajasthan celebrated the 10th anniversary of its Traffic Training Park at Shastri Nagar in Jaipur, Rajasthan. This was done to promote safe riding habits and responsible driving.
Mr. Kailash Mishra, Curator, Science Park, Jaipur, Department of Science & Technology, Government of Rajasthan, and other HMSI members attended the celebration.
With the goal of making people more aware of road safety, HMSI and the Department of Science and Technology of the Government of Rajasthan opened Jaipur’s first traffic training park in January 2013. Based on the idea of a “mini-city,” the traffic park has real-life road features like traffic lights, zebra crossings, speed bumps, and so on.
Since it started, HMSI’s road safety instructors have taught close to 3.70 million people in Jaipur about road safety. This includes more than 2.2 million kids and nearly 1.5 million new and current riders, both men and women.
Mr. Prabhu Nagaraj, Operating Officer, Brand & Communication, Honda Motorcycle & Scooter India, talked about the project. He said, “As a socially responsible company, HMSI always promotes safe riding to make a positive change. Realizing how important traffic is on Jaipur’s roads, we opened a traffic training park in the city with the Department of Science and Technology of the state.
Today, we are happy to say that this traffic training park has taught more than 3.7 million people in the city how to drive. Changes in how people drive are needed to help cut down on and stop car accidents. With our training programmes for people of all ages, we will continue to teach the people of Jaipur more discipline so that they can become responsible road users.
The commitment of Honda Motorcycle & Scooter India’s CSR to road safety:
Road safety comes first for Honda everywhere in the world. “Honda will try to make sure that no one dies in a traffic accident involving a Honda motorcycle or car anywhere in the world by 2050,” the company said in April 2021. Since it began in 2001, HMSI has been working to improve road safety in India as part of its corporate social responsibility (CSR).
Honda’s global safety vision is one of the goals of HMSI’s road safety awareness project, which has already reached more than 50 million Indians. Its team of trained safety instructors run programmes every day at the 10 traffic parks it has adopted across India and at the 7 Safety Driving Education Centres it has set up (SDEC).
Not only that, but all of HMSI’s more than 1000 dealerships in India spread the word about road safety. Riders are better able to predict risks with the help of HMSI’s virtual riding simulator. New customers are also given predelivery safety advice (PDSA) before they start riding at every dealership in India.
Also, HMSI started the digital road safety education programme, Honda Road Safety E-Gurukul, to ensure that learning doesn’t stop in the new normal. Since it began in May 2020, this project has taught more than 8 million Indians how important it is to be aware and responsible when using the road.
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